Edexcel A-Level Business – Paper 1 Specimen Paper
(Questions & Answers) | Free Official Copy
Description: Free official Edexcel A-Level Business Paper 1
Specimen with full mark scheme and exam questions. Ideal for students
preparing for A-Level business exams.
Keywords: Edexcel A-Level Business Paper 1 specimen paper exam
preparation business questions revision mock test
Edexcel A-Level Business – Paper 1: Marketing, People and
Global Business (Simulated Practice Q&A)
Section A: Multiple Choice Questions (1 mark each)
1. What is the primary purpose of market segmentation?
a) To reduce production costs
b) To target marketing efforts more effectively
c) To increase the product range
d) To set higher prices
2. A 'loss leader' is a pricing strategy used to:
a) Maximize profit on a single item
b) Attract customers into the store who will buy other, profitable
items
, c) Clear old stock from the warehouse
d) Compensate for a loss in another part of the business
3. Which of the following is a financial objective?
a) To increase market share
b) To improve customer satisfaction
c) To achieve a 10% return on capital employed
d) To enhance brand recognition
4. Maslow's Hierarchy of Needs suggests that:
a) Employees are only motivated by money
b) Human needs are arranged in a hierarchy, with basic needs first
c) All employees have the same needs at the same time
d) Job security is the most important motivator
5. An autocratic leadership style is characterized by:
a) Delegation of all decision-making
b) Group discussion and consensus
c) The leader making all decisions without consultation
d) A complete lack of rules or structure
6. What does 'GDP' stand for?
a) General Domestic Product
b) Gross Domestic Product
c) Government Debt Percentage
d) Gross Development Plan
7. A business selling products in another country but using an
existing local business to handle distribution is using:
a) Direct investment
b) Joint venture
, c) Franchising
d) An agent
8. Which legislation protects consumers from unfair selling
practices?
a) The Health and Safety at Work Act
b) The Consumer Rights Act
c) The Equality Act
d) The Data Protection Act
9. A calculation of (Current Assets / Current Liabilities) gives you:
a) The Acid Test ratio
b) The Gross Profit Margin
c) The Current Ratio
d) Return on Capital Employed
10. 'Market capitalisation' is calculated as:
a) Total Assets - Total Liabilities
b) Number of Issued Shares x Current Share Price
c) Revenue - Cost of Sales
d) Fixed Costs + Variable Costs
Section B: Short Answer Questions
Theme 1: Marketing and People
11. Define 'primary market research'.
Answer: The collection of first-hand data that did not exist before,
directly for the business's own purpose. (e.g., surveys,
questionnaires, focus groups).
(Questions & Answers) | Free Official Copy
Description: Free official Edexcel A-Level Business Paper 1
Specimen with full mark scheme and exam questions. Ideal for students
preparing for A-Level business exams.
Keywords: Edexcel A-Level Business Paper 1 specimen paper exam
preparation business questions revision mock test
Edexcel A-Level Business – Paper 1: Marketing, People and
Global Business (Simulated Practice Q&A)
Section A: Multiple Choice Questions (1 mark each)
1. What is the primary purpose of market segmentation?
a) To reduce production costs
b) To target marketing efforts more effectively
c) To increase the product range
d) To set higher prices
2. A 'loss leader' is a pricing strategy used to:
a) Maximize profit on a single item
b) Attract customers into the store who will buy other, profitable
items
, c) Clear old stock from the warehouse
d) Compensate for a loss in another part of the business
3. Which of the following is a financial objective?
a) To increase market share
b) To improve customer satisfaction
c) To achieve a 10% return on capital employed
d) To enhance brand recognition
4. Maslow's Hierarchy of Needs suggests that:
a) Employees are only motivated by money
b) Human needs are arranged in a hierarchy, with basic needs first
c) All employees have the same needs at the same time
d) Job security is the most important motivator
5. An autocratic leadership style is characterized by:
a) Delegation of all decision-making
b) Group discussion and consensus
c) The leader making all decisions without consultation
d) A complete lack of rules or structure
6. What does 'GDP' stand for?
a) General Domestic Product
b) Gross Domestic Product
c) Government Debt Percentage
d) Gross Development Plan
7. A business selling products in another country but using an
existing local business to handle distribution is using:
a) Direct investment
b) Joint venture
, c) Franchising
d) An agent
8. Which legislation protects consumers from unfair selling
practices?
a) The Health and Safety at Work Act
b) The Consumer Rights Act
c) The Equality Act
d) The Data Protection Act
9. A calculation of (Current Assets / Current Liabilities) gives you:
a) The Acid Test ratio
b) The Gross Profit Margin
c) The Current Ratio
d) Return on Capital Employed
10. 'Market capitalisation' is calculated as:
a) Total Assets - Total Liabilities
b) Number of Issued Shares x Current Share Price
c) Revenue - Cost of Sales
d) Fixed Costs + Variable Costs
Section B: Short Answer Questions
Theme 1: Marketing and People
11. Define 'primary market research'.
Answer: The collection of first-hand data that did not exist before,
directly for the business's own purpose. (e.g., surveys,
questionnaires, focus groups).
