NEWEST 2025/2026 Test Bank For Sports and
Entertainment Marketing 5th Edition by Ken Kaser, Dotty
B. Oelkers Copyright 2022 Chapter 1-15 GRADED A+
What is the main product a stadium sells?
1) Tickets
2) Parking
3) Concessions
4) All of the above - ANSWER -1) Tickets
Ticket prices are subject to which law?
1) Size and volume
2) Supply and demand
3) Timing
4) Law of the jungle - ANSWER -2) Supply and demand
Do stadiums charge different prices for different seats?
1) Rarely
2) Yes, almost all the time
3) Never
4) All of the above - ANSWER -2) Yes, almost all the time
pg. 1
,What's it called when different seats are priced differently?
1) Cost-based pricing
2) Yield management pricing
3) Variable pricing
4) Tapered pricing - ANSWER -2) Yield management pricing
Ultimately, what does stadium management want to maximize?
1) Entertainment
2) Fun
3) Number of seats
4) Revenue - ANSWER -4) Revenue
What is the term for the cost of providing an additional number of
seats, such as seats on the floor during a concert?
1) Marginal cost
2) Extra cost
3) Variable cost
4) Total cost - ANSWER -1) Marginal cost
What do we call the companies or individuals that buy tickets in bulk
and resell them?
1) Brokers
2) Advocates
pg. 2
,3) Agents
4) None of the above - ANSWER -1) Brokers
What do we call the companies that stadium owners use to manage
their ticket sales?
1) Brokers
2) Advocates
3) Agents
4) None of the above - ANSWER -3) Agencies
Dynamic pricing means what about ticket prices?
1) They are not increased
2) They are not fixed
3) They are not lowered
4) None of the above - ANSWER -2) They are not fixed
What is one benefit of dynamic pricing?
1) It prevents extra fees
2) It reduces the number of unsold tickets
3) It reduces overhead
4) None of the above - ANSWER -2) It reduces the number of unsold
tickets
pg. 3
, What do we call staff members who prepare food and drinks to
customers attending events at a stadium?
1) Concession staff
2) Servers
3) Waiters
4) Waitresses - ANSWER -1) Concession staff
Who is responsible for the upkeep of the field in a sports stadium?
1) Groundskeeper
2) Janitor
3) Handyman
4) None of the above - ANSWER -1) Groundskeeper
Who sets up and tests a band's staging and equipment?
1) Audio-visual group
2) IT team
3) Stage crew
4) Electrical team - ANSWER -3) Stage crew
Who works to prevent fights, to keep fans from throwing objects onto
the field or at each other, and so on?
1) Security
2) Marketing
pg. 4
Entertainment Marketing 5th Edition by Ken Kaser, Dotty
B. Oelkers Copyright 2022 Chapter 1-15 GRADED A+
What is the main product a stadium sells?
1) Tickets
2) Parking
3) Concessions
4) All of the above - ANSWER -1) Tickets
Ticket prices are subject to which law?
1) Size and volume
2) Supply and demand
3) Timing
4) Law of the jungle - ANSWER -2) Supply and demand
Do stadiums charge different prices for different seats?
1) Rarely
2) Yes, almost all the time
3) Never
4) All of the above - ANSWER -2) Yes, almost all the time
pg. 1
,What's it called when different seats are priced differently?
1) Cost-based pricing
2) Yield management pricing
3) Variable pricing
4) Tapered pricing - ANSWER -2) Yield management pricing
Ultimately, what does stadium management want to maximize?
1) Entertainment
2) Fun
3) Number of seats
4) Revenue - ANSWER -4) Revenue
What is the term for the cost of providing an additional number of
seats, such as seats on the floor during a concert?
1) Marginal cost
2) Extra cost
3) Variable cost
4) Total cost - ANSWER -1) Marginal cost
What do we call the companies or individuals that buy tickets in bulk
and resell them?
1) Brokers
2) Advocates
pg. 2
,3) Agents
4) None of the above - ANSWER -1) Brokers
What do we call the companies that stadium owners use to manage
their ticket sales?
1) Brokers
2) Advocates
3) Agents
4) None of the above - ANSWER -3) Agencies
Dynamic pricing means what about ticket prices?
1) They are not increased
2) They are not fixed
3) They are not lowered
4) None of the above - ANSWER -2) They are not fixed
What is one benefit of dynamic pricing?
1) It prevents extra fees
2) It reduces the number of unsold tickets
3) It reduces overhead
4) None of the above - ANSWER -2) It reduces the number of unsold
tickets
pg. 3
, What do we call staff members who prepare food and drinks to
customers attending events at a stadium?
1) Concession staff
2) Servers
3) Waiters
4) Waitresses - ANSWER -1) Concession staff
Who is responsible for the upkeep of the field in a sports stadium?
1) Groundskeeper
2) Janitor
3) Handyman
4) None of the above - ANSWER -1) Groundskeeper
Who sets up and tests a band's staging and equipment?
1) Audio-visual group
2) IT team
3) Stage crew
4) Electrical team - ANSWER -3) Stage crew
Who works to prevent fights, to keep fans from throwing objects onto
the field or at each other, and so on?
1) Security
2) Marketing
pg. 4
