MGT6311 / MGT 6311 Midterm Exam (Latest Update 2025 / 2026) Digital Marketing | Questions & Answers | Grade A | 100% Correct - Georgia Tech

MGT6311 / MGT 6311 Midterm
Exam (Latest Update )
Digital Marketing | Questions &
Answers | Grade A | 100% Correct -
Georgia Tech


Question:
Match types
Answer:
options to control breadth of searches that will trigger ads




Question:
Broad match
Answer:
includes phrases containing your keywords: in any order, as well as variations
(synonyms, misspellings)
- no symbol

,Question:
Broad match modifier
Answer:
Only shows ads in searches including words designated with a plus sign
+ shoes + red




Question:
Phrase match
Answer:
search phrases containing your keywords in the same order
"keyword"




Question:
Exact match
Answer:
Search phrases with exact words in same order - most targeted with lowest
reach
[keyword]

, Question:
Negative match type
Answer:
select words where our ad will not be shows to avoid valueless impressions
- keyword




Question:
Keyword targeting
Answer:
Geo-targeting, language targeting, behavior and demographic targeting




Question:
Dynamic keyword insertion
Answer:
search for cheese pizza: Papa John's Cheese Pizza