TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version

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TEST BANK For Consumer Behaviour: Buyin
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g, Having, and Being, Canadian Edition, 9th Ed
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ition, 2024 by Michael R. Solomon Chapters 1 -
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cm 15




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Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) C
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hapter 1 cm c m An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn
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their interests in music or clothing, how they spend their leisure time, and even their attitu
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des about social issues, to be able to categorize consumers according to their lifestyles. Th
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is sort of information is called:
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A) core values. cm




B) psychographics.
C) configurations.
D) physiognomies. c




ANSWER: B
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Type: MC cm




Page Ref: cm cm




2 Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can gen
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erate additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. cm




D) a loss leader
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. ANSWER:
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A
Type: MC cm




Page Ref: cm cm




3 Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is concerne
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d that his customers are not recommending his company to their friends. For John, this p
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roblem is a: cm cm




A) purchase issue. cm

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B) demographic problem. cm




C) prepurchase issue. cm




D) post purchase issue
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. ANSWER: D
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Type: MC
cm




Page Ref: cm cm




3 Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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