TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
ANSWER: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
, B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
ANSWER: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The sexpanded sview sof sconsumer sbehaviour srecognizes sthat sthe sconsumption sprocess
sincludes sissues sthat sinfluence sconsumers sbefore, sduring, sand safter sa spurchase sis smade.
ANSWER: s TRUE
Type: sTF Page sRef:
s3 sSkill: s Concept
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
9) List sthe sthree sstages sof sthe sconsumption sprocess, sindicating sfor seach sstage ssome sof sthe
sissues sof sconcern sto sthe sconsumer sas swell sas sto sthe smarketer.
ANSWER: s Pre-purchase sstage:
Consumer sconcerns: sHow sdoes sthe sconsumer sdecide sif sa sproduct sis sneeded? sWhat sare sthe
sbest ssources sfor sinformation sto slearn smore sabout salternative schoices?
Marketers' sconcerns: sHow sare sconsumer sattitudes sformed sor schanged? sWhat scues sdo
sconsumers suse sto sinfer swhich sproducts sare ssuperior sto sothers?
Purchase sstage:
Consumer sconcerns: sIs sacquiring sa sproduct sa sstressful sor spleasant sexperience? sWhat sdoes sthe
spurchase ssay sabout sthe sconsumer?
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
ANSWER: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
, B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
ANSWER: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The sexpanded sview sof sconsumer sbehaviour srecognizes sthat sthe sconsumption sprocess
sincludes sissues sthat sinfluence sconsumers sbefore, sduring, sand safter sa spurchase sis smade.
ANSWER: s TRUE
Type: sTF Page sRef:
s3 sSkill: s Concept
Objective: s L1-01 sConsumer sbehaviour sis sa sprocess.
9) List sthe sthree sstages sof sthe sconsumption sprocess, sindicating sfor seach sstage ssome sof sthe
sissues sof sconcern sto sthe sconsumer sas swell sas sto sthe smarketer.
ANSWER: s Pre-purchase sstage:
Consumer sconcerns: sHow sdoes sthe sconsumer sdecide sif sa sproduct sis sneeded? sWhat sare sthe
sbest ssources sfor sinformation sto slearn smore sabout salternative schoices?
Marketers' sconcerns: sHow sare sconsumer sattitudes sformed sor schanged? sWhat scues sdo
sconsumers suse sto sinfer swhich sproducts sare ssuperior sto sothers?
Purchase sstage:
Consumer sconcerns: sIs sacquiring sa sproduct sa sstressful sor spleasant sexperience? sWhat sdoes sthe
spurchase ssay sabout sthe sconsumer?
