TEST BANK For Consumer Behaviour Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest

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TEST BANK For Consumer Behaviour: Buying,
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Having, and Being, Canadian Edition, 9th Editio
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n, 2024 by Michael R. Solomon Chapters 1 - 15
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Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chap
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ter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their int
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erests in music or clothing, how they spend their leisure time, and even their attitudes about social i
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ssues, to be able to categorize consumers according to their lifestyles. This sort of information is c
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alled:
A) core values. x




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC x




Page Ref: 2 x x x




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate ad
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ditional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
x x




B) a post purchase issue.
x x x




C) merchandising complexity. x




D) a loss leader.
x x x




ANSWER: A x




Type: MC x




Page Ref: 3 x x x




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is concerned that his
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customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. x




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B) demographic problem. x




C) prepurchase issue. x




D) post purchase issue.
x x x




ANSWER: D x




Type: MC
x




Page Ref: 3 x x x




Skill: Application
x




Objective: L1-01 Consumer behaviour is a process.
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