TEST BANK FOR:
For Essentials Of Marketing Management 1st Edition By Greg
W. Marshall Latest Update
Graded A+
2-1
, Chapter
01 Elements Of Marketing Strategy And
Planning
True / False Questions
1. Marketing Plays A Central Role In Creating, Communicating, Delivering, And
Exchanging Offerings That Have Value.
True False
2. The Benefits Of A Product Or Service Must Include All Types Of
Utility. True False
3. Starbucks Is Known To Have Shops Located Across The Street From Each Other. It
Appears That The Coffee Shop Chain Is Offering Place Utility.
True False
4. Customer Loyalty Almost Always Is Directly Related To The Various Sources Of
Value The Customer Is Presently Deriving From The Relationship With The
Company And Its Brands. True False
5. Value Proposition Should Drive Customer
Loyalty. True False
6. Firms Should Not Be Concerned That Satisfied Customers Will Switch To Another
Brand. True False
7. The Two Parts Of Value Equation Are Benefits And
Cost. True False
2-2
,8. Outbound Logistics Refers To The Transportation And Distribution Of
Products. True False
9. As Long As All Activities In The Value Chain Are Working Well, Managers Do Not
Need To Be Concerned With Aligning The Activities.
True False
10. All Of The Activities In The Value Chain Lead To
Margin. Truefalse
11. (Little M) Marketing Serves As The Driver Of Business
Strategy. True False
12. According To The Bcg Matrix, A Business That Is Classified As A Star Has High
Growth And Low Market Share.
True False
13. Linda Imports Fine Art Paintings And Photographs That She Sells To Hotels. When
The Dollar Is Weak Against Foreign Currencies, She Struggles To Cover Her Costs.
Business Has Increased 400% In The Last Five Years. With Additional Resources, She
Believes She Can Expand Into Profitable Hospitals And Nursing Home Markets. According
To The Bcg Matrix, Linda's Business Is A Representation Of Dog Strategy.
True False
14. The Ge Business Screen Portfolio Model Evaluates Businesses On The
Dimensions Of Market Attractiveness And Market Share.
True False
2-3
, 15. In The Ge Business Screen Model, Business Position Looks At Factors Like
Government Regulations, Sensitivity To Economic Trends And Size Of The Market.
True False
16. A Mission Statement Does Not Include A Discussion Of The Firm's Strategic
Vision. Truefalse
17. Objectives Are Measurable And Goals Are Broad Statements Of Generally
Desired Accomplishments In Support Of The Firm's Mission Statement.
True False
18. The Sarbanes-Oxley Act Of 2002 Established Specific Procedures To Ensure Ethical
Conduct At The Highest Levels Of The Company, Including The Board Of Directors.
True False
19. Strategy Has Two Key Phases: Formulation And
Execution. Truefalse
20. According To Porter, When Core Competencies Are Superior To Those Of
Competitors, They Are Called Distinctive Competencies.
True False
21. According To Michael Porter, The First Step Of Marketing Planning Is The
Establishment Of Goals And Objectives.
True False
2-4
For Essentials Of Marketing Management 1st Edition By Greg
W. Marshall Latest Update
Graded A+
2-1
, Chapter
01 Elements Of Marketing Strategy And
Planning
True / False Questions
1. Marketing Plays A Central Role In Creating, Communicating, Delivering, And
Exchanging Offerings That Have Value.
True False
2. The Benefits Of A Product Or Service Must Include All Types Of
Utility. True False
3. Starbucks Is Known To Have Shops Located Across The Street From Each Other. It
Appears That The Coffee Shop Chain Is Offering Place Utility.
True False
4. Customer Loyalty Almost Always Is Directly Related To The Various Sources Of
Value The Customer Is Presently Deriving From The Relationship With The
Company And Its Brands. True False
5. Value Proposition Should Drive Customer
Loyalty. True False
6. Firms Should Not Be Concerned That Satisfied Customers Will Switch To Another
Brand. True False
7. The Two Parts Of Value Equation Are Benefits And
Cost. True False
2-2
,8. Outbound Logistics Refers To The Transportation And Distribution Of
Products. True False
9. As Long As All Activities In The Value Chain Are Working Well, Managers Do Not
Need To Be Concerned With Aligning The Activities.
True False
10. All Of The Activities In The Value Chain Lead To
Margin. Truefalse
11. (Little M) Marketing Serves As The Driver Of Business
Strategy. True False
12. According To The Bcg Matrix, A Business That Is Classified As A Star Has High
Growth And Low Market Share.
True False
13. Linda Imports Fine Art Paintings And Photographs That She Sells To Hotels. When
The Dollar Is Weak Against Foreign Currencies, She Struggles To Cover Her Costs.
Business Has Increased 400% In The Last Five Years. With Additional Resources, She
Believes She Can Expand Into Profitable Hospitals And Nursing Home Markets. According
To The Bcg Matrix, Linda's Business Is A Representation Of Dog Strategy.
True False
14. The Ge Business Screen Portfolio Model Evaluates Businesses On The
Dimensions Of Market Attractiveness And Market Share.
True False
2-3
, 15. In The Ge Business Screen Model, Business Position Looks At Factors Like
Government Regulations, Sensitivity To Economic Trends And Size Of The Market.
True False
16. A Mission Statement Does Not Include A Discussion Of The Firm's Strategic
Vision. Truefalse
17. Objectives Are Measurable And Goals Are Broad Statements Of Generally
Desired Accomplishments In Support Of The Firm's Mission Statement.
True False
18. The Sarbanes-Oxley Act Of 2002 Established Specific Procedures To Ensure Ethical
Conduct At The Highest Levels Of The Company, Including The Board Of Directors.
True False
19. Strategy Has Two Key Phases: Formulation And
Execution. Truefalse
20. According To Porter, When Core Competencies Are Superior To Those Of
Competitors, They Are Called Distinctive Competencies.
True False
21. According To Michael Porter, The First Step Of Marketing Planning Is The
Establishment Of Goals And Objectives.
True False
2-4
