And Concepts In Modern Political Campaigns Questions And
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, lOMoAR cPSD| 7670600
Ted, the Republican nominee, and Barbara, the Democratic nominee,
are competing for an open seat in the state Senate. The race is in a key
swing district that contains many young people who have historically
had low rates of voter turnout.
What strategy should Ted and Barbara's campaigns employ in this swing
district?
, 28 /29
lOMoAR cPSD| 7670600
Avoid campaigning in the swing district,
UNIT 3due—toMILESTONE 3 rate.
its low voter turnout
●
Run television and newspaper ads to
highlight their positions on Social
Security benefits.
●
Harness the energy of volunteers to call
potential voters and canvas the district.
Run only negative ads in the district,
which is proven to increase voter
●
turnout.
RATIONALE
Ted and Barbara could each potentially benefit by reaching these young
voters and convincing them to vote on Election Day. Harnessing the
energy of volunteers to call potential voters and to canvas the district
are both proven "get out the vote" strategies. Negative campaigning is
not a strategy that is proven to increase voter turnout. Running ads
that focus on the candidates' positions on Social Security would not
likely motivate young voters to vote.
CONCEPT
→ Modern Campaigns
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lOMoAR cPSD| 7670600
UNIT 3 — MILESTONE 3
2●
Which of these is known to be a strong predictor of which political party
a person will vote for?
The political leaning of their elementary
school.
●
The preferred political party of their
parents.
How large their friendship network is.
●
Whether or not they consume ●
television media.
RATIONALE
Family is a powerful agent of political socialization. Research shows that
children often follow the political party affiliation of their parents.
CONCEPT
→ Political Socialization
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