Chapter 1: Overview of the Travel and
Tourism Industry UPDATED ACTUAL
Exam Questions and CORRECT Answers
American Society of Travel Advisors (ASTA) - CORRECT ANSWER - The trade
association that lobbies governments, presents educational programs and speaks to the public on
behalf of its members, including travel counselors and others in the travel industry.
benefit - CORRECT ANSWER - A positive result that a feature brings to a particular
client.
business travel - CORRECT ANSWER - Travel undertaken for the purpose of conducting
business, including meetings, conventions, and incentive travel; also known as corporate travel.
commission - CORRECT ANSWER - A percentage of the sale or a fee paid to a
salesperson for selling a product.
commodity - CORRECT ANSWER - Something that varies little and has the same value
everywhere.
conference system - CORRECT ANSWER - A system by which a group of suppliers
controls the sale of their product, appointing agents to sell it and establishing a standard contract.
corporate travel - CORRECT ANSWER - Travel undertaken for the purpose of conducting
business; also known as business travel.
demographic segmentation - CORRECT ANSWER - The process of categorizing people
according to characteristics such as age, sex, or marital status.
, dependable - CORRECT ANSWER - In Stanley Plog's analysis, people who value
familiarity and comfort and focus on everyday problems tend to visit popular places when they
travel and to return to the same places each year.
destination management company (DMC) - CORRECT ANSWER - A local company that
specializes in inbound travel.
distributor - CORRECT ANSWER - A company that acts as an intermediary between
suppliers and travelers, helping travelers obtain the goods and services owned by suppliers.
familiarization trip - CORRECT ANSWER - A trip offered to travel professionals at a
reduced rate so they can inspect hotels and restaurants and sample area attractions, services.
feature - CORRECT ANSWER - An inherent characteristic of a product or service.
high season - CORRECT ANSWER - The season when rates and traffic peak.
hospitality industry - CORRECT ANSWER - The industry that supplies hotel
accommodations and food and beverage services.
incentive travel - CORRECT ANSWER - Companies that specialize in travelers arriving
from other parts of the country or from abroad.
leisure travel - CORRECT ANSWER - Travel done for pleasure in the broadest sense of
the term (travel to visit family and friends is generally, but not always, included in this category).
low season - CORRECT ANSWER - The season when rates and traffic are at their lowest;
sometimes called the value season.
marketing - CORRECT ANSWER - A series of decisions and actions taken by a seller to
create a match between consumers' preferences and a product or service.
Tourism Industry UPDATED ACTUAL
Exam Questions and CORRECT Answers
American Society of Travel Advisors (ASTA) - CORRECT ANSWER - The trade
association that lobbies governments, presents educational programs and speaks to the public on
behalf of its members, including travel counselors and others in the travel industry.
benefit - CORRECT ANSWER - A positive result that a feature brings to a particular
client.
business travel - CORRECT ANSWER - Travel undertaken for the purpose of conducting
business, including meetings, conventions, and incentive travel; also known as corporate travel.
commission - CORRECT ANSWER - A percentage of the sale or a fee paid to a
salesperson for selling a product.
commodity - CORRECT ANSWER - Something that varies little and has the same value
everywhere.
conference system - CORRECT ANSWER - A system by which a group of suppliers
controls the sale of their product, appointing agents to sell it and establishing a standard contract.
corporate travel - CORRECT ANSWER - Travel undertaken for the purpose of conducting
business; also known as business travel.
demographic segmentation - CORRECT ANSWER - The process of categorizing people
according to characteristics such as age, sex, or marital status.
, dependable - CORRECT ANSWER - In Stanley Plog's analysis, people who value
familiarity and comfort and focus on everyday problems tend to visit popular places when they
travel and to return to the same places each year.
destination management company (DMC) - CORRECT ANSWER - A local company that
specializes in inbound travel.
distributor - CORRECT ANSWER - A company that acts as an intermediary between
suppliers and travelers, helping travelers obtain the goods and services owned by suppliers.
familiarization trip - CORRECT ANSWER - A trip offered to travel professionals at a
reduced rate so they can inspect hotels and restaurants and sample area attractions, services.
feature - CORRECT ANSWER - An inherent characteristic of a product or service.
high season - CORRECT ANSWER - The season when rates and traffic peak.
hospitality industry - CORRECT ANSWER - The industry that supplies hotel
accommodations and food and beverage services.
incentive travel - CORRECT ANSWER - Companies that specialize in travelers arriving
from other parts of the country or from abroad.
leisure travel - CORRECT ANSWER - Travel done for pleasure in the broadest sense of
the term (travel to visit family and friends is generally, but not always, included in this category).
low season - CORRECT ANSWER - The season when rates and traffic are at their lowest;
sometimes called the value season.
marketing - CORRECT ANSWER - A series of decisions and actions taken by a seller to
create a match between consumers' preferences and a product or service.
