Overview of Travel & the Tourism
Industry UPDATED ACTUAL Exam
Questions and CORRECT Answers
American Society of Travel Agents (ASTA) - CORRECT ANSWER - The trade
association that Lappis governments, presents educational programs, and speaks to the public on
behalf of its members, including travel counselors and others in the travel industry.
Benefit - CORRECT ANSWER - A positive result that a feature brings to a particular
client.
Business travel - CORRECT ANSWER - Travel undertaken for the purpose of conducting
business, including meetings, convention, and incentive travel; also known as corporate travel.
Commission - CORRECT ANSWER - A percentage of the sale or a fee paid to a sales
person for selling a product.
Commodity - CORRECT ANSWER - Something that varies little and has the same value
everywhere. Ex: Airline seats; not cruises
Conference system - CORRECT ANSWER - A system by which a group of suppliers
controls the sale of their product, appointing agents to sell it and establishing a standard contract.
Corporate travel - CORRECT ANSWER - Travel undertaking for the purpose of
conducting business; also known as business travel. (Nondiscretionary travel)
Demographic segmentation - CORRECT ANSWER - The process of categorizing people
according to characteristics such as age, sex, or marital status.
, Dependables - CORRECT ANSWER - In Plog's analysis people who value familiarity and
comfort and focus on every day problems. They tend to visit popular places when they travel and
return to the same places each year.
Distributor - CORRECT ANSWER - A company that acts as an intermediary between
suppliers and travelers, helping travellers obtain the goods and services owned by suppliers.
Familiarization (fam) trip - CORRECT ANSWER - A trip offered to travel professionals
at a reduced rate so they can inspect hotels and restaurants and sample area attractions, services.
Feature - CORRECT ANSWER - An inherent characteristic of a product or service.
High season - CORRECT ANSWER - The season when rates and traffic peak
Hospitality industry - CORRECT ANSWER - The industry that supplies hotel
accommodations and food and beverage services.
Incentive travel - CORRECT ANSWER - Travel offered as a prize a reward for
employees, usually for productivity or sales performance.
Leisure travel - CORRECT ANSWER - Travel done for pleasure in the broadest sense of
the term (travel to visit family and friends [VFR travel] is generally, but not always, included in
this category). {Vacation & discretionary travel}
Low season - CORRECT ANSWER - The season where rates and traffic are at their
lowest; sometimes called the value season.
Marketing - CORRECT ANSWER - A series of decisions and actions taken by seller to
create a match between consumers preferences and a product or service.