TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22. (Complete Download).

TEST BANK for Digital Marketing Strategy:
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An Integrated Approach to Online Marketing
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3rd Edition by Simon Kingsnorth.
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All Chapters 1 - 22
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,TABLE OF CONTENT c c




c Chapter 1: The foundati ons of digital marketing.
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c Chapter 2: Understanding the digital ecosystem
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c Page : 10 c c cc




c Chapter 3: Integrating digital into wider
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c organization strategy Page : 13 c c c c c




Chapter 4: Understanding the evolving digital
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c consumer Page : 17 c c c




Chapter 5: Barriers, considerations and data
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c protection in digital marketing strategy Page : 21
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c Chapter 6: Enabling technologies for online
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c marketing and digital transformation Page : 25
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c Chapter 7: Planning your digital marketing
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c strategy –Objectives, Page : 29
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Chapter 8: SEO strategy and organic techniques
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c Page : 34 c c c




Chapter 9: Building and optimizing a winning paid
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c search strategy Page : 38
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Chapter 10: Display advertising and programmatic
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c targeting Page : 42 c c c




c Chapter 11: Tailoring your social media strategy .
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c Page : 45 c c c

,Chapter 12: Marketing automation, messaging and
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c email marketing – the unsung heroes. Page : 50
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c Chapter 13: Affiliates schemes and partnerships to
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c deliver highly targeted leads Page : 53
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Chapter 14: Lead generation that delivers results .
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c Page : 56 c c c




Chapter 15: Content strategy – a key pillar of
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c success Page : 60 c c c




Chapter 16: Personalizing the customer journey
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c and digital experience Page : 65
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Chapter 17: Effective Experience Design (XD) . Page
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c : 69
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Chapter 18: Optimizing your e-commerce platform .
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c Page : 72 c c c




Chapter 19: Managing loyalty, CRM and data .
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c Page : 75 c c c




Chapter 20: Measuring success through data
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c analytics and reporting Page : 80 c c c c c c




Chapter 21: Providing a smooth online service and
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c customer experience Page : 84 c c c c c




Chapter 22: Putting together your digital
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c marketing strategy. Page : 87 c c c c

, Digital Marketing Strategy 3e by Simon Kingsnorth
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c Chapter 1: The foundations of digital marketing
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c Test bank answers
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1. a), b), d), e)
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2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)
c