SOLUTION MANUAL
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
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, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
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of this book
dk dk 15
2 Choosing a research topic and developing your research proposal
dk dk dk dk dk dk dk dk 19
3 Critically reviewing the literature
dk dk dk 23
4 Understanding research philosophy and approaches to theory development27
dk dk dk dk dk dk dk
5 Formulating the research design dk dk dk 32
6 Negotiating access and research ethics dk dk dk dk 36
7 Selecting samples dk 40
8 Utilising secondary data
dk dk 44
9 Collecting data through observation dk dk dk 48
10 Collecting primary data using research interviews and research diaries
dk dk dk dk dk dk dk dk 54
11 Collecting primary data using questionnaires
dk dk dk dk 59
12 Analysing data quantitatively dk dk 63
13 Analysing data qualitatively dk dk 68
14 Writing and presenting your project report
dk dk dk dk dk 72
Appendix 75
1 Research project assignment dk dk 75
2 Group poster research project assignment
dk dk dk dk 80
3 Research proposal assignmentdk dk 84
4 Additional cases on the companion website dk dk dk dk dk 89
4
© Pearson Education Limited 2019
dk dk dk dk
, INTRODUCTION
An overview of the instructors’ manual
dk dk dk dk dk
This instructors’ manual provides commentary for the eighth edition of the textbook Researc
dk dk dk dk dk dk dk dk dk dk dk dk
h Methods for Business Students. The commentary is on a chapter by chapter basis and includes:
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
chapter learning outcomes; dk dk
summary of the content; dk dk dk
comments on likely student reactions and possible use of materials; dk dk dk dk dk dk dk dk dk
ideas for students’ preparatory work; dk dk dk dk
suggestions for delivery in the classroom; dk dk dk dk dk
ideas for students’ follow-up work. dk dk dk dk
In addition, we have included a copy of a research project assignment, a group research pro
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jectposter assignment and a copy of a dissertation proposal assignment as appendices.
k
d dk dk dk dk dk dk dk dk dk dk dk
Research Methods for Business – an overview of the eighth edition dk dk dk dk dk dk dk dk dk dk
Pedagogic features d k
The over- dk
riding purpose of Research Methods for Business Students is to help undergraduate and postgraduat
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e students and students on professional courses to undertake research. Each chapterdeals wi
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d dk
th a part of the research process and discusses the ideas, techniques and methods using aslittle ja
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d dk
rgon as is possible. Tables, checklists and diagrams are used to aid this discussion. Wherenew t
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d dk
erms are introduced for the first time, they are shown in bold, and a definition or explanation fol
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lows shortly afterwards. They are also listed with a brief definition in the glossary. The appl
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ication of appropriate information technology is considered, in most instances as an integralp
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d
art of the text. Chapters have been cross-
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referenced as appropriate, and an index is provided tohelp students find their way around th
dk dk dk dk dk dk dk dk k
d dk dk dk dk dk dk
e book.
dk
Focus on student research boxes are included within the text of each chapter. These are based
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk k
d
on actual research projects, undertaken by students, in which points made in the text are ill
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ustrated. In many instances, these worked examples illustrate possible pitfalls students may
dk dk dk dk dk dk dk dk dk dk dk dk
come across while undertaking their research. Where a pitfall has been illustrated, it will, it
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is hoped, help your students avoid making the same mistake. Further illustrations are provi
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ded byfocus on management research and research in the news boxes.
dk k
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Focus on management research boxes discuss recent research in business and management. T
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hese are normally derived from refereed academic journal articles, and students are likely to be
dk dk dk dk dk dk dk dk dk dk dk dk dk dk k
d
able to download the actual articles from online databases at their university.
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Focus on research in the news boxes provide topical news articles that illustrate pertinent resea
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rch-
related issues. All these will help students to understand the technique or idea and to assess i
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
5
© Pearson Education Limited 2019
dk dk dk dk
, ts suitability or appropriateness to their research. Boxed checklists provide students withfurther
dk dk dk dk dk dk dk dk dk dk dk k
d
focussed guidance for their own research.
dk dk dk dk dk dk
6
© Pearson Education Limited 2019
dk dk dk dk
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
dk dk dk dk
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
dk dk dk dk dk dk dk dk
of this book
dk dk 15
2 Choosing a research topic and developing your research proposal
dk dk dk dk dk dk dk dk 19
3 Critically reviewing the literature
dk dk dk 23
4 Understanding research philosophy and approaches to theory development27
dk dk dk dk dk dk dk
5 Formulating the research design dk dk dk 32
6 Negotiating access and research ethics dk dk dk dk 36
7 Selecting samples dk 40
8 Utilising secondary data
dk dk 44
9 Collecting data through observation dk dk dk 48
10 Collecting primary data using research interviews and research diaries
dk dk dk dk dk dk dk dk 54
11 Collecting primary data using questionnaires
dk dk dk dk 59
12 Analysing data quantitatively dk dk 63
13 Analysing data qualitatively dk dk 68
14 Writing and presenting your project report
dk dk dk dk dk 72
Appendix 75
1 Research project assignment dk dk 75
2 Group poster research project assignment
dk dk dk dk 80
3 Research proposal assignmentdk dk 84
4 Additional cases on the companion website dk dk dk dk dk 89
4
© Pearson Education Limited 2019
dk dk dk dk
, INTRODUCTION
An overview of the instructors’ manual
dk dk dk dk dk
This instructors’ manual provides commentary for the eighth edition of the textbook Researc
dk dk dk dk dk dk dk dk dk dk dk dk
h Methods for Business Students. The commentary is on a chapter by chapter basis and includes:
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
chapter learning outcomes; dk dk
summary of the content; dk dk dk
comments on likely student reactions and possible use of materials; dk dk dk dk dk dk dk dk dk
ideas for students’ preparatory work; dk dk dk dk
suggestions for delivery in the classroom; dk dk dk dk dk
ideas for students’ follow-up work. dk dk dk dk
In addition, we have included a copy of a research project assignment, a group research pro
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
jectposter assignment and a copy of a dissertation proposal assignment as appendices.
k
d dk dk dk dk dk dk dk dk dk dk dk
Research Methods for Business – an overview of the eighth edition dk dk dk dk dk dk dk dk dk dk
Pedagogic features d k
The over- dk
riding purpose of Research Methods for Business Students is to help undergraduate and postgraduat
dk dk dk dk dk dk dk dk dk dk dk dk dk
e students and students on professional courses to undertake research. Each chapterdeals wi
dk dk dk dk dk dk dk dk dk dk dk k
d dk
th a part of the research process and discusses the ideas, techniques and methods using aslittle ja
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk k
d dk
rgon as is possible. Tables, checklists and diagrams are used to aid this discussion. Wherenew t
dk dk dk dk dk dk dk dk dk dk dk dk dk dk k
d dk
erms are introduced for the first time, they are shown in bold, and a definition or explanation fol
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
lows shortly afterwards. They are also listed with a brief definition in the glossary. The appl
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
ication of appropriate information technology is considered, in most instances as an integralp
dk dk dk dk dk dk dk dk dk dk dk dk k
d
art of the text. Chapters have been cross-
dk dk dk dk dk dk dk
referenced as appropriate, and an index is provided tohelp students find their way around th
dk dk dk dk dk dk dk dk k
d dk dk dk dk dk dk
e book.
dk
Focus on student research boxes are included within the text of each chapter. These are based
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk k
d
on actual research projects, undertaken by students, in which points made in the text are ill
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
ustrated. In many instances, these worked examples illustrate possible pitfalls students may
dk dk dk dk dk dk dk dk dk dk dk dk
come across while undertaking their research. Where a pitfall has been illustrated, it will, it
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
is hoped, help your students avoid making the same mistake. Further illustrations are provi
dk dk dk dk dk dk dk dk dk dk dk dk dk
ded byfocus on management research and research in the news boxes.
dk k
d dk dk dk dk dk dk dk dk dk
Focus on management research boxes discuss recent research in business and management. T
dk dk dk dk dk dk dk dk dk dk dk dk
hese are normally derived from refereed academic journal articles, and students are likely to be
dk dk dk dk dk dk dk dk dk dk dk dk dk dk k
d
able to download the actual articles from online databases at their university.
dk dk dk dk dk dk dk dk dk dk dk
Focus on research in the news boxes provide topical news articles that illustrate pertinent resea
dk dk dk dk dk dk dk dk dk dk dk dk dk dk
rch-
related issues. All these will help students to understand the technique or idea and to assess i
dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk dk
5
© Pearson Education Limited 2019
dk dk dk dk
, ts suitability or appropriateness to their research. Boxed checklists provide students withfurther
dk dk dk dk dk dk dk dk dk dk dk k
d
focussed guidance for their own research.
dk dk dk dk dk dk
6
© Pearson Education Limited 2019
dk dk dk dk
