TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition by Simon Kingsnorth. All Chapters 1-22.

TEST BANK for Digital Marketing Strategy:
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An Integrated Approach to Online Marketing
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3rd Edition by Simon Kingsnorth.
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All Chapters 1 - 22
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,TABLE OF CONTENT n n




n Chapter 1: The foundati ons of digital marketing.
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nn Page : 2 n n




n Chapter 2: Understanding the digital ecosystem
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n Page : 10 n n nn




n Chapter 3: Integrating digital into wider
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n organization strategy Page : 13 n n n n n




Chapter 4: Understanding the evolving digital
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n consumer Page : 17 n n n




Chapter 5: Barriers, considerations and data
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n protection in digital marketing strategy Page : 21 n n n n n n n




n Chapter 6: Enabling technologies for online
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n marketing and digital transformation Page : 25 n n n n n n




n Chapter 7: Planning your digital marketing strategy
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n –Objectives, Page : 29 n n n n




Chapter 8: SEO strategy and organic techniques Page
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n : 34
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Chapter 9: Building and optimizing a winning paid
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n search strategy Page : 38 n n n n n




Chapter 10: Display advertising and programmatic
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n targeting Page : 42 n n n




n Chapter 11: Tailoring your social media strategy .
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n Page : 45 n n n

,Chapter 12: Marketing automation, messaging and
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n email marketing – the unsung heroes. Page : 50
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n Chapter 13: Affiliates schemes and partnerships to
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n deliver highly targeted leads Page : 53
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Chapter 14: Lead generation that delivers results .
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n Page : 56n n n




Chapter 15: Content strategy – a key pillar of success
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n Page : 60n n




Chapter 16: Personalizing the customer journey and
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n digital experience Page : 65
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Chapter 17: Effective Experience Design (XD) . Page :
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n 69 n




Chapter 18: Optimizing your e-commerce platform .
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n Page : 72n n n




Chapter 19: Managing loyalty, CRM and data . Page :
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n 75 n




Chapter 20: Measuring success through data
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n analytics and reporting Page : 80 n n n n n n




Chapter 21: Providing a smooth online service and
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n customer experience Page : 84 n n n n n




Chapter 22: Putting together your digital marketing
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n strategy. Page : 87 n n n

, Digital Marketing Strategy 3e by Simon Kingsnorth
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Chapter 1: The foundations of digital marketing Test
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bank answers
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1. a), b), d), e)
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2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)
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