MARKETING PRAXIS 5561 PRACTICE TEST QUESTIONS AND
100% VERIFIED ANSWERS (2024/25) GRADED A+ /
GUARANTEED PASS!!
A bakery plans to sell cookies for 50 cents each and thinks it can sell 150 cookies a
day. The store is open 365 days a year. If the bakery's fixed costs total $50,000 and the
variable price per cookie is 10 cents, how many cookies must the bakery sell to break
even?
- answers-Option (C), 125,000, is correct. The correct formula for the break even
amount is as follows: Break Even Units = Total Fixed Cost / Fixed Cost Contribution per
Unit. Fixed Cost Contribution per Unit = Sales Price per Unit - Variable Cost per Unit.
Therefore, 50,000 / (0.50-0.10) = 125,000.
A chocolatier wants to position its candy products using the tagline "Rich chocolate at
Poor prices!" The chocolatier's strategy is most closely related to which of the following
positioning strategies?
- answers-Option (A), Value, is correct. The value dimension is what is promised by a
company's marketing and sales efforts, and then fulfilled by its delivery and customer
service processes.
A cleaning service identifies both commercial and residential customers who responded
positively to their current advertisements for the service. Which of the following primarily
describes the groups that responded positively?
- answers-Option (B), Market Segments, is correct. The commercial and residential
consumers are two different market segments, even though both groups of customers
have similar wants and needs.
A company distributes a product through all wholesalers or retailers that will carry it.
This is an example of..
- answers-Option (C), intensive distribution, is correct. Intensive distribution is the
distribution through all wholesalers or retailers that will carry a product.
A company that is conducting a situation analysis must evaluate its most recent
marketing activities and its marketing plans along with which of the following?
- answers-Option (C), The external forces and trends affecting the company, is correct.
The essence of situation analysis is taking stock of where the firm or product has been
recently, where it is now, and where it is headed in terms of the organization's marketing
plans and the external forces and trends affecting it.
,A company wants employees to learn new and different skills so that they retain the
same level of employability. Which of the following techniques is the company primarily
implementing?
- answers-Option (D), Retraining, is correct. Retraining involves learning new and
different skills so that an employee can retain the same level of employability.
A company wants to survey its workers about a new company policy. It randomly
selects 100 employees to take the survey. The selected employees primarily represent
a...
- answers-Option (D), sample of the population, is correct. The 100 workers represent a
sample of all of the employees in the company.
A company's chief financial officer (CFO) noticed that the company's sales increased by
$160,000 from the previous year to the current year. Which of the following
measurements did the CFO most likely use to support the observation?
- answers-Option (A), Trend analysis, is correct. A trend analysis compares an item
from one specific time period to another.
A consumer contest is typically considered an example of
- answers-Option (D), sales promotion, is correct. The question requires you to apply
your knowledge of product promotion to identify the type of promotion a consumer
contest entails. A consumer contest is designed to increase brand awareness and, thus,
increase product sales.
A customer returns a defective jacket to the retailer. The retailer then sends the jacket
back to the manufacturer. This is an example of..
- answers-Option (A), reverse distribution, is correct. Reverse distribution involves
moving broken, unwanted, or excess goods back through the channel.
A DECA student begins working at a local fast-food restaurant. As part of the training
process, each employee is required to study information about the chemicals used to
clean the restaurant. The trainer explains that the manufacturer includes instructions
about proper handling of the product and first-aid directives in the event of an accident.
The information that the trainer gives to the employee is primarily found in which of the
following documents?
- answers-Option (B), Material safety data sheets, is correct. Material safety data sheets
contain important information about the characteristics and actual or potential hazards
of a substance.
A distribution channel that does not have intermediaries is...
- answers-Option (A), direct marketing, is correct. The question asks about distribution
channels. Direct marketing forgoes the use of intermediaries.
A leading clothing designer created a line of summer hats that fell in and out of favor
with consumers quickly. The hats are primarily an example of a...
, - answers-Option (B), fad, is correct. A fad is a desirable trend characterized by lots of
energy and is very short-lived.
A list price is the selling price..
- answers-Option (B), before discounts are added, is correct. The question requires
knowledge of pricing dynamics and, specifically, the definition of list price. The list price
is the published retail selling price before any allowances or deductions are applied.
A local specialty grocery store refuses to carry a line of cheese products manufactured
by one of its suppliers because sales of the cheese have been low. The store's decision
is primarily an example of...
- answers-Option (D), vertical conflict, is correct. The conflict is occurring between a
manufacturer and a retailer, which is a hierarchical conflict in the channel.
A logistics manager needs to transport a large quantity of coal from the East Coast to
the West Coast. Which form of transportation would be the most economical way to
transport the coal?
- answers-Option (D), Railroads, is correct. Railroads are one of the most cost-effective
modes for shipping large amounts of bulk products like coal, sand, and farm and forest
products over long distances.
A major airline is experiencing a drop in its customer-service ratings. The marketing
manager suggests that the airline look at how a competing airline solved the same
problem. Which of the following research instruments will best help the airline solve its
customer-service problem?
- answers-Option (C), case study analysis, is correct. Collecting information about
companies that have encountered the same problem that the business is facing can
give the business insight on what direction it should take.
A major soft drink manufacturer adds a low-calorie drink to its product mix. The drink is
primarily an example of..
- answers-Option (D), an addition to an existing product line, is correct. The drink is just
an addition to an already established product line.
A manufacturer of bowling balls who is interested in reaching the population most likely
to purchase new bowling balls would use which of the following media?
- answers-Option (A), Direct mail, is correct. The question asks about promotional
strategies. Direct mail enables the advertiser to target a specific population based on
specific criteria. Direct mail is the best approach for targeting prospects that share
certain characteristics.
A marketing information system refers to a set of procedures and methods that regularly
generate, store, analyze, and distribute information for use in making marketing and
business decisions in which of the following areas?
- answers-Option (A), Advertising, is correct. (A) is correct because it is the only true
100% VERIFIED ANSWERS (2024/25) GRADED A+ /
GUARANTEED PASS!!
A bakery plans to sell cookies for 50 cents each and thinks it can sell 150 cookies a
day. The store is open 365 days a year. If the bakery's fixed costs total $50,000 and the
variable price per cookie is 10 cents, how many cookies must the bakery sell to break
even?
- answers-Option (C), 125,000, is correct. The correct formula for the break even
amount is as follows: Break Even Units = Total Fixed Cost / Fixed Cost Contribution per
Unit. Fixed Cost Contribution per Unit = Sales Price per Unit - Variable Cost per Unit.
Therefore, 50,000 / (0.50-0.10) = 125,000.
A chocolatier wants to position its candy products using the tagline "Rich chocolate at
Poor prices!" The chocolatier's strategy is most closely related to which of the following
positioning strategies?
- answers-Option (A), Value, is correct. The value dimension is what is promised by a
company's marketing and sales efforts, and then fulfilled by its delivery and customer
service processes.
A cleaning service identifies both commercial and residential customers who responded
positively to their current advertisements for the service. Which of the following primarily
describes the groups that responded positively?
- answers-Option (B), Market Segments, is correct. The commercial and residential
consumers are two different market segments, even though both groups of customers
have similar wants and needs.
A company distributes a product through all wholesalers or retailers that will carry it.
This is an example of..
- answers-Option (C), intensive distribution, is correct. Intensive distribution is the
distribution through all wholesalers or retailers that will carry a product.
A company that is conducting a situation analysis must evaluate its most recent
marketing activities and its marketing plans along with which of the following?
- answers-Option (C), The external forces and trends affecting the company, is correct.
The essence of situation analysis is taking stock of where the firm or product has been
recently, where it is now, and where it is headed in terms of the organization's marketing
plans and the external forces and trends affecting it.
,A company wants employees to learn new and different skills so that they retain the
same level of employability. Which of the following techniques is the company primarily
implementing?
- answers-Option (D), Retraining, is correct. Retraining involves learning new and
different skills so that an employee can retain the same level of employability.
A company wants to survey its workers about a new company policy. It randomly
selects 100 employees to take the survey. The selected employees primarily represent
a...
- answers-Option (D), sample of the population, is correct. The 100 workers represent a
sample of all of the employees in the company.
A company's chief financial officer (CFO) noticed that the company's sales increased by
$160,000 from the previous year to the current year. Which of the following
measurements did the CFO most likely use to support the observation?
- answers-Option (A), Trend analysis, is correct. A trend analysis compares an item
from one specific time period to another.
A consumer contest is typically considered an example of
- answers-Option (D), sales promotion, is correct. The question requires you to apply
your knowledge of product promotion to identify the type of promotion a consumer
contest entails. A consumer contest is designed to increase brand awareness and, thus,
increase product sales.
A customer returns a defective jacket to the retailer. The retailer then sends the jacket
back to the manufacturer. This is an example of..
- answers-Option (A), reverse distribution, is correct. Reverse distribution involves
moving broken, unwanted, or excess goods back through the channel.
A DECA student begins working at a local fast-food restaurant. As part of the training
process, each employee is required to study information about the chemicals used to
clean the restaurant. The trainer explains that the manufacturer includes instructions
about proper handling of the product and first-aid directives in the event of an accident.
The information that the trainer gives to the employee is primarily found in which of the
following documents?
- answers-Option (B), Material safety data sheets, is correct. Material safety data sheets
contain important information about the characteristics and actual or potential hazards
of a substance.
A distribution channel that does not have intermediaries is...
- answers-Option (A), direct marketing, is correct. The question asks about distribution
channels. Direct marketing forgoes the use of intermediaries.
A leading clothing designer created a line of summer hats that fell in and out of favor
with consumers quickly. The hats are primarily an example of a...
, - answers-Option (B), fad, is correct. A fad is a desirable trend characterized by lots of
energy and is very short-lived.
A list price is the selling price..
- answers-Option (B), before discounts are added, is correct. The question requires
knowledge of pricing dynamics and, specifically, the definition of list price. The list price
is the published retail selling price before any allowances or deductions are applied.
A local specialty grocery store refuses to carry a line of cheese products manufactured
by one of its suppliers because sales of the cheese have been low. The store's decision
is primarily an example of...
- answers-Option (D), vertical conflict, is correct. The conflict is occurring between a
manufacturer and a retailer, which is a hierarchical conflict in the channel.
A logistics manager needs to transport a large quantity of coal from the East Coast to
the West Coast. Which form of transportation would be the most economical way to
transport the coal?
- answers-Option (D), Railroads, is correct. Railroads are one of the most cost-effective
modes for shipping large amounts of bulk products like coal, sand, and farm and forest
products over long distances.
A major airline is experiencing a drop in its customer-service ratings. The marketing
manager suggests that the airline look at how a competing airline solved the same
problem. Which of the following research instruments will best help the airline solve its
customer-service problem?
- answers-Option (C), case study analysis, is correct. Collecting information about
companies that have encountered the same problem that the business is facing can
give the business insight on what direction it should take.
A major soft drink manufacturer adds a low-calorie drink to its product mix. The drink is
primarily an example of..
- answers-Option (D), an addition to an existing product line, is correct. The drink is just
an addition to an already established product line.
A manufacturer of bowling balls who is interested in reaching the population most likely
to purchase new bowling balls would use which of the following media?
- answers-Option (A), Direct mail, is correct. The question asks about promotional
strategies. Direct mail enables the advertiser to target a specific population based on
specific criteria. Direct mail is the best approach for targeting prospects that share
certain characteristics.
A marketing information system refers to a set of procedures and methods that regularly
generate, store, analyze, and distribute information for use in making marketing and
business decisions in which of the following areas?
- answers-Option (A), Advertising, is correct. (A) is correct because it is the only true
