Module: COM3703
Semester 1
Portfolio Examination
Unique number: 774604
Media studies: Media content and media audiences
Lecturers: ………………………………..
Student number: ……………………..
Name: ……………………
Submission date: 12 May 2020
1
,ASSIGNMENT 03
COM3703
UNIQUE NUMBER: 774604
STUDENT NUMBER:
DECLARATION OF OWN WORK
I, confirm that:
this MODULE contains my own, original ideas and work those ideas, or work,
that are not my own, have been cited through the prescribed referencing system
which I have familiarised myself with in Tutorial Letter CMNALL/E/301 I have not
submitted the ideas or work contained in this MODULE for any other tertiary
education credit
I have read the University’s Policy of Research Ethics
Policy on Research Ethics.pdf I have read and understood the PLAGIARISM
POWERPOINT FOR UNDERGRADUATE STUDIES (available under “Additional
Sources” on myUnisa) I have familiarised myself with the library guides ON
PLAGIARISM AND ETHICS offered by Unisa’s library:
https://libguides.unisa.ac.za/research-support/plagiarism I have read and
understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am
aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I
have read the regulations of the University of South Africa in this respect, available
online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/D
ocum ents/Policy_copyright_infringement_plagiarism_16November2005.pdf
STUDENT NUMBER
………………………... 12/05/2020
SIGNATURE DATE DATE
………………………... 12/05/2020
WITNESS DATE DATE
2
, TABLE OF CONTENTS PAGE
DECLARATION 2
1 INTRODUCTION 4
2 MEDIA, LANGUAGE AND DISCOURSE 4-6
3 FILM THEORY AND CRITICISM 7-8
3.2 What does realist film theory entails 9
3.3 Five techniques favoured by realist theorist 9
4 QUESTIONNAIRE SURVEYS IN MEDIA STUDIES 10
4.2 Two advantages and disadvantages of telephone interviews 11
5 FIELD RESEARCH IN MEDIA STUDIES 12-14
CONCLUSION 14
SELF-ASSESSMENT AND SELF REFLECTION 15
SOURCES CONSULTED 16
ADDENDUM A 17-20
3
Semester 1
Portfolio Examination
Unique number: 774604
Media studies: Media content and media audiences
Lecturers: ………………………………..
Student number: ……………………..
Name: ……………………
Submission date: 12 May 2020
1
,ASSIGNMENT 03
COM3703
UNIQUE NUMBER: 774604
STUDENT NUMBER:
DECLARATION OF OWN WORK
I, confirm that:
this MODULE contains my own, original ideas and work those ideas, or work,
that are not my own, have been cited through the prescribed referencing system
which I have familiarised myself with in Tutorial Letter CMNALL/E/301 I have not
submitted the ideas or work contained in this MODULE for any other tertiary
education credit
I have read the University’s Policy of Research Ethics
Policy on Research Ethics.pdf I have read and understood the PLAGIARISM
POWERPOINT FOR UNDERGRADUATE STUDIES (available under “Additional
Sources” on myUnisa) I have familiarised myself with the library guides ON
PLAGIARISM AND ETHICS offered by Unisa’s library:
https://libguides.unisa.ac.za/research-support/plagiarism I have read and
understood Unisa’s Policy for Copyright Infringement and Plagiarism, and I am
aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I
have read the regulations of the University of South Africa in this respect, available
online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/D
ocum ents/Policy_copyright_infringement_plagiarism_16November2005.pdf
STUDENT NUMBER
………………………... 12/05/2020
SIGNATURE DATE DATE
………………………... 12/05/2020
WITNESS DATE DATE
2
, TABLE OF CONTENTS PAGE
DECLARATION 2
1 INTRODUCTION 4
2 MEDIA, LANGUAGE AND DISCOURSE 4-6
3 FILM THEORY AND CRITICISM 7-8
3.2 What does realist film theory entails 9
3.3 Five techniques favoured by realist theorist 9
4 QUESTIONNAIRE SURVEYS IN MEDIA STUDIES 10
4.2 Two advantages and disadvantages of telephone interviews 11
5 FIELD RESEARCH IN MEDIA STUDIES 12-14
CONCLUSION 14
SELF-ASSESSMENT AND SELF REFLECTION 15
SOURCES CONSULTED 16
ADDENDUM A 17-20
3
