MARKETING IN THE DIGITAL ERA D373 WGU OA EXAMS
COMPLETE QUESTIONS WITH 100% RATED CORRECT ANSWERS
100% GUARANTEED PASS GET IT CORRECT!!2025 LATEST UPDATED
Customers based on a predefined geographic boundary - (answers)Target customers
Dividing a market through variables such as age, gender, education level, family size,
occupation, income, and more - (answers)Market segmentation
Focus on the intrinsic traits the target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators, lifestyles, and opinions -
(answers)Psychographic
心的坚强决定了我们的命运。当
The way customers go through their decision making and buying processes, including attitudes
我们面对挫折时，是一颗不屈的
towards the brand, the way they use it, and their knowledge base - (answers)Behavioral
心让我们勇敢前行
The set of institutions and processes for creating, communicating, delivering, and exchanging
offers that have value for customers, clients, partners, and society - (answers)What is marketing?
Entry-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization (1-3 years). - (answers)Marketing
Coordinator
Mid-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 7-10 years of experience -
(answers)Marketing Director
Senior-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience -
(answers)Vice President
, Top-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 20+ years of experience -
(answers)Chief Marketing Officer
Chief marketing officer - (answers)Who is responsible for ROI? (return on investments)
Product, price, place, promotion - (answers)What is the traditional marketing mix?
Product, price, place, promotion people,process, physical evidence - (answers)What is the
expanded marketing mix?
Represents what the company intends to do - (answers)Strategy
心的坚强决定了我们的命运。当
我们面对挫折时，是一颗不屈的
Represents how the company intends to do it - (answers)Execution
心让我们勇敢前行
Potential customers who haven't bought from the company yet - (answers)Prospects
People who have bought from the company - (answers)Customers
The culmination of the products, services, and experiences that a brand provides to convey value
and meet customer wants, needs, and expectations - (answers)Positioning
Occurs when different companies or competitors have conflicting goals - (answers)Conflict
The process a buyer goes through from recognizing a need or opportunity to making a purchase
decision and evaluating the post-purchase experience - (answers)Buyer's Journey
An identifiable and differentiated product, service, person, movement, etc. - (answers)Brand
COMPLETE QUESTIONS WITH 100% RATED CORRECT ANSWERS
100% GUARANTEED PASS GET IT CORRECT!!2025 LATEST UPDATED
Customers based on a predefined geographic boundary - (answers)Target customers
Dividing a market through variables such as age, gender, education level, family size,
occupation, income, and more - (answers)Market segmentation
Focus on the intrinsic traits the target customer has, such as values, personalities, interests,
attitudes, conscious and subconscious motivators, lifestyles, and opinions -
(answers)Psychographic
心的坚强决定了我们的命运。当
The way customers go through their decision making and buying processes, including attitudes
我们面对挫折时，是一颗不屈的
towards the brand, the way they use it, and their knowledge base - (answers)Behavioral
心让我们勇敢前行
The set of institutions and processes for creating, communicating, delivering, and exchanging
offers that have value for customers, clients, partners, and society - (answers)What is marketing?
Entry-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization (1-3 years). - (answers)Marketing
Coordinator
Mid-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 7-10 years of experience -
(answers)Marketing Director
Senior-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 11-15 years of experience -
(answers)Vice President
, Top-level marketing position responsible for planning, executing, and managing a variety of
functions to deliver value to the customer and the organization, with 20+ years of experience -
(answers)Chief Marketing Officer
Chief marketing officer - (answers)Who is responsible for ROI? (return on investments)
Product, price, place, promotion - (answers)What is the traditional marketing mix?
Product, price, place, promotion people,process, physical evidence - (answers)What is the
expanded marketing mix?
Represents what the company intends to do - (answers)Strategy
心的坚强决定了我们的命运。当
我们面对挫折时，是一颗不屈的
Represents how the company intends to do it - (answers)Execution
心让我们勇敢前行
Potential customers who haven't bought from the company yet - (answers)Prospects
People who have bought from the company - (answers)Customers
The culmination of the products, services, and experiences that a brand provides to convey value
and meet customer wants, needs, and expectations - (answers)Positioning
Occurs when different companies or competitors have conflicting goals - (answers)Conflict
The process a buyer goes through from recognizing a need or opportunity to making a purchase
decision and evaluating the post-purchase experience - (answers)Buyer's Journey
An identifiable and differentiated product, service, person, movement, etc. - (answers)Brand
