Introduction To Business Analytics
By Vernon Richardson, Marcia Watson
1st Edition
,Table Of Contents
Chapter 1: Specify The Question: Using Business Analytics To Address Business
Questions
Chapter 2: Obtain The Data: An Introduction To Business Data Sources
Chapter 3: Analyze The Data: Basic Statistics And Tools Required In Business
Analytics
Chapter 4: Analyze The Data: Exploratory Business Analytics (Descriptive Analytics
And Diagnostic Analytics)
Chapter 5: Analyze The Data: Confirmatory Business Analytics (Predictive Analytics
And Prescriptive Analytics)
Chapter 6: Report The Results: Using Data Visualization
Chapter 7: Marketing Analytics
Chapter 8: Accounting Analytics
Chapter 9: Financial Analytics
Chapter 10: Operations Analytics
Chapter 11: Advanced Business Analytics
Chapter 12: Using The Soar Analytics Model To Put It All Together: Three Capstone
Projects
,Test Bank For
Introduction To Business Analytics 1st Edition Vernon J. Richardson Marcia
Weiden
Answers Are At The End Of Each Chapter
Chapter 1
Student Name:
True/False - Write 'T' If The Statement Is True And 'F' If The Statement Is False.
1) A Business Process Is A Coordinated, Standardized Set Of Activities Conducted By Both
People And Equipment To Accomplish A Specific Business Task.
⊚ True
⊚ False
2) A Business Analyst Is A Data Scientist Who Collects Data To Help An
Organization Make Effective Business Decisions.
⊚ True
⊚ False
3) Data Is Defined As Information Organized In A Meaningful Way To Be Useful To The User.
⊚ True
⊚ False
4) Information Is Defined As Being Data Organized In A Meaningful Way To Be Useful To
The User In A Given Context.
⊚ True
⊚ False
5) A Data Scientist Is A Liaison Between Decision Makers And Business Analysts.
⊚ True
⊚ False
6) Operations Analytics Uses Business Analytics To Measure And Improve The
Efficiency And Effectiveness Of The Company’s Operations.
⊚ True
⊚ False
, 7) The Third Step In The Soar Analytics Model Is To Access The Data.
⊚ True
⊚ False
8) Exploratory Data Visualization Is Used To Communicate Results Of The Analysis To
Decision Makers And Other Stakeholders.
⊚ True
⊚ False
Check All The Apply. Choose All Options That Best Completes The Statement Or Answers
The Question.
9) A Visualization May Be Used To Help With Which Component Of The Soar Model?
A) Specify The Question
B) Obtain The Data
C) Analyze The Data
D) Report The Results
Multiple Choice - Choose The One Alternative That Best Completes The Statement Or
Answers The Question.
10) The Difficulty A Person Faces In Understanding A Problem And Making A
Decision As A Consequence Of Having Too Much Data.
A) Data Complexity
B) Data Overload
C) Analytics Mindset
D) Data Challenges
11) Which Step Of The Soar Model Would Usually Involve Computing An Average?
A) Specify The Question
B) Obtain The Data
C) Analyze The Data
D) Report The Results
12) Which Step Of The Soar Model Most Appropriately Addresses The Skill Mentioned By
Ey’s Analytics Mindset Of “Extract, Transform And Load Relevant Data”?
A) Specify The Question
B) Obtain The Data
C) Analyze The Data
D) Report The Results