Click here- Nclex - Stuvia US
Digital Marketing Stukent Ch. 1-13 Questions and Correct
Detailed Answers (Verified Answers)
Geofencing is a practice of
Ans: sending text messages to potential customers who enter a "fenced" area
To streamline the booking procedure for mobile users, Priceline.com's mobile site
loads the hotel search page with a default check-in and check-out date of
Ans: today and tomorrow
Which of the following is NOT a technical constraint of mobile devices that a web
designer needs to consider in optimizing a mobile website?
Ans: Mobile devices make scrolling more difficult
In addition to a purchase transaction, a conversion for a mobile web user can be
Ans: D. All of the above
(-an in-store visit
-a phone call
-an app download)
pg. 1
, Click here- Nclex - Stuvia US
Dayparting is a practice of
Ans: offering different ads or changing bid amounts by time of day
Generally, the recommended approach for optimizing mobile web content is to
Ans: use responsive web design
Options for optimizing mobile web content include all of the following EXCEPT
Ans: random assortment content coding
"Fat-finger" clicks refer to
Ans: accidental clicks caused by the lower level of precision of a fingertip relative to
a mouse icon
Production of a mobile application should begin
Ans: B & C only
(-after full optimization of the mobile website
-only if the company determines that an app will provide significant benefits to
customers beyond the mobile website)
pg. 2
, Click here- Nclex - Stuvia US
Mobile device users typically differ from desktop users in all of the following ways
EXCEPT
Ans: mobile users are more likely to want to make an online transaction
Online Reputation Management (ORM)
Ans: -The act of reviewing what's being said about a company/individual online so
the company/individual can engage in activities to improve the overall public
perception of a company they are considering doing business with online
-Recognizes that negative online content can have unnecessarily damaging effects
long after the underlying issues have been addressed
-Equipping businesses with tools needed to handle new negative issues and turn
customer complaints into satisfaction and loyalty
-everyone participates in ORM
-Companies monitor their brands so they can manage their reputations online
-A company should be using all online feedback to improve its products, services,
employee training
Google Alerts
pg. 3
, Click here- Nclex - Stuvia US
Ans: Free tool where a user can monitor what;s being said online about a particular
person, topic, company
-Users can enter terms they want to monitor (includes: company name, products
company produces, company's trademarks, high-level employees)
-Monitor: competitor's brands, industry news topics, regulations and laws that affect
the company, customer's company names
-Prioritize alerts ("company name + fraud" or "company name + scam")
-What users can decide: specify type of content they want, language,
region/geography to monitor, frequency in which alerts are delivered, # of results
they want, receive my email or not
Monitor the SERPs
Ans: monitor search results, conduct searches on brand-related terms
Moz.com
Top Sites for Negative Content
pg. 4
Digital Marketing Stukent Ch. 1-13 Questions and Correct
Detailed Answers (Verified Answers)
Geofencing is a practice of
Ans: sending text messages to potential customers who enter a "fenced" area
To streamline the booking procedure for mobile users, Priceline.com's mobile site
loads the hotel search page with a default check-in and check-out date of
Ans: today and tomorrow
Which of the following is NOT a technical constraint of mobile devices that a web
designer needs to consider in optimizing a mobile website?
Ans: Mobile devices make scrolling more difficult
In addition to a purchase transaction, a conversion for a mobile web user can be
Ans: D. All of the above
(-an in-store visit
-a phone call
-an app download)
pg. 1
, Click here- Nclex - Stuvia US
Dayparting is a practice of
Ans: offering different ads or changing bid amounts by time of day
Generally, the recommended approach for optimizing mobile web content is to
Ans: use responsive web design
Options for optimizing mobile web content include all of the following EXCEPT
Ans: random assortment content coding
"Fat-finger" clicks refer to
Ans: accidental clicks caused by the lower level of precision of a fingertip relative to
a mouse icon
Production of a mobile application should begin
Ans: B & C only
(-after full optimization of the mobile website
-only if the company determines that an app will provide significant benefits to
customers beyond the mobile website)
pg. 2
, Click here- Nclex - Stuvia US
Mobile device users typically differ from desktop users in all of the following ways
EXCEPT
Ans: mobile users are more likely to want to make an online transaction
Online Reputation Management (ORM)
Ans: -The act of reviewing what's being said about a company/individual online so
the company/individual can engage in activities to improve the overall public
perception of a company they are considering doing business with online
-Recognizes that negative online content can have unnecessarily damaging effects
long after the underlying issues have been addressed
-Equipping businesses with tools needed to handle new negative issues and turn
customer complaints into satisfaction and loyalty
-everyone participates in ORM
-Companies monitor their brands so they can manage their reputations online
-A company should be using all online feedback to improve its products, services,
employee training
Google Alerts
pg. 3
, Click here- Nclex - Stuvia US
Ans: Free tool where a user can monitor what;s being said online about a particular
person, topic, company
-Users can enter terms they want to monitor (includes: company name, products
company produces, company's trademarks, high-level employees)
-Monitor: competitor's brands, industry news topics, regulations and laws that affect
the company, customer's company names
-Prioritize alerts ("company name + fraud" or "company name + scam")
-What users can decide: specify type of content they want, language,
region/geography to monitor, frequency in which alerts are delivered, # of results
they want, receive my email or not
Monitor the SERPs
Ans: monitor search results, conduct searches on brand-related terms
Moz.com
Top Sites for Negative Content
pg. 4
