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Stukent Chapter 6: Digital Marketing Questions and Correct
Detailed Answers (Verified Answers)
Google Adword percentage of their total business
Ans: 90% of Google's revenue comes from ads purchased through the Google Ads
platform
Cost Per Click/Pay Per Click advertising - how it works
Ans: Search engines charge advertisers each time their ad is clicked, which means
advertisers don't have to pay for their ad to show up in the sponsored section of the
search results - they only pay when searchers read their ad and decide to click it.
What Search Engine Advertising offers advertisers.
Ans: Drives more new website traffic than any other online advertising method - no
other advertising method enables more precise targeting of ready to purchase
customers. A site owner can also measure the effectiveness of search engine
advertising more reliably than other methods.
Unique Selling Proposition
pg. 1
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Ans: what sets a website apart from the competition & the ad must communicate
something to the searcher to indicate that what the site has is superior to other sites.
SERP
Ans: Search Engine Results Page
Call to Action
Ans: CTA - what they all share? Hint: action verbs, The "last nudge"
Destination URL vs Display URL - which appears in the search ad?
Ans: Destination URL = Final URL (the URL of the landing page that customers are
taken to when they click an ad) & Display URL = The Path (the simplified URL that is
shown to) searchers, 15 character limit
What is a click through rate (CTR) and how is it calculated?
Ans: CTR = Clicks / impressions * 100
Avg CTR industry wide?
Ans: Between 1% - 4%
pg. 2
Stukent Chapter 6: Digital Marketing Questions and Correct
Detailed Answers (Verified Answers)
Google Adword percentage of their total business
Ans: 90% of Google's revenue comes from ads purchased through the Google Ads
platform
Cost Per Click/Pay Per Click advertising - how it works
Ans: Search engines charge advertisers each time their ad is clicked, which means
advertisers don't have to pay for their ad to show up in the sponsored section of the
search results - they only pay when searchers read their ad and decide to click it.
What Search Engine Advertising offers advertisers.
Ans: Drives more new website traffic than any other online advertising method - no
other advertising method enables more precise targeting of ready to purchase
customers. A site owner can also measure the effectiveness of search engine
advertising more reliably than other methods.
Unique Selling Proposition
pg. 1
, Click here- Nclex - Stuvia US
Ans: what sets a website apart from the competition & the ad must communicate
something to the searcher to indicate that what the site has is superior to other sites.
SERP
Ans: Search Engine Results Page
Call to Action
Ans: CTA - what they all share? Hint: action verbs, The "last nudge"
Destination URL vs Display URL - which appears in the search ad?
Ans: Destination URL = Final URL (the URL of the landing page that customers are
taken to when they click an ad) & Display URL = The Path (the simplified URL that is
shown to) searchers, 15 character limit
What is a click through rate (CTR) and how is it calculated?
Ans: CTR = Clicks / impressions * 100
Avg CTR industry wide?
Ans: Between 1% - 4%
pg. 2
