MANA 445 FINAL EXAM NEWEST 2025 ACTUAL EXAM COMPLETE 250 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) 100 GUARANTEED PASS!.pdf

MKTG 445: Final Exam ALL SOLUTION
m m m m m




LATEST EDITION 2023/24 ALL ANSWERS 1
m m m m m




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m m m m


Chapterm9

Chapterm9

ismdefinedmasmamcontractualmarrangementmwherebymonemcompanymmakesmamlegallymprote
ctedmassetmavailable mtomanothermcompanyminmexchange mformsome mformmofmcompensation.
A.
Foreignmdirectminvestmentm(FDI)
m B.

Contractmmanufacturin
gmC.
Equitymstak
e mD.
Jointmventur
e mE.
Licensing

E.
Licensing

One mofmthe mkeymadvantagesmtomlicensingmasmammarket-entrymstrategymism
.
m A.
the mspeedmof mdiffusionmofmthemnewmproductmormtechnolo
gymB.
increasedmmarketmshare
m C.

brandmawarenes
smD.
enablingmamcompanymtom"borrow"manothermcompany'smresourc
esmE.
eliminationmof mcompetition

A.
the mspeedmof mdiffusionmof mthe mnewmproductmormtechnology

Consideringmamlicenseemismtypicallymamlocalmbusiness,mwhatmismthe mmainmbenefitmofmamlicensingmagree
ment?mA.
Avoidance mofmbarriersmformforeignmcompaniesmdoingmbusines
smB.

,Expandedmmarketmcontrol
m C.

Reducedmcompetitio
nmD.
Corporate mcontro
lmE.
Positioning

A.
Avoidance mof mbarriersmformforeignmcompaniesmdoingmbusiness

Whichmof mthemfollowingmhasmthemgreatestmappealmtomlocalmentrepreneursmwhomaremanxiousmtomlearn
m andm apply m Western-style m marketingm techniques?

A.
Franchising
m B.

Subsidiaries
m C.

Jointmventure
smD.
Licensing
m E.

Mergers

A.
Franchising

Whichmof mthemfollowingmismamgeneralmtermmthatmrefersmtomcapitalmthatmflowsmoutmofmthemhomemcountryma
smcompaniesminvestminmplants,mequipment,mandmothermassets?
A.
Jointmventure
smB.
Equitymstak
e mC.
Mergersmandmacquisitionsm
D.
Foreignmdirectminvestmentm(FDI)
m E.

Greenfieldminvestment

D.
Foreignmdirectminvestmentm(FDI)

Whichmof mthemfollowingmtermsmrefermtomthemstartupmof mnewmoperatio
ns?mA.
Acquisitionm
B.

,Jointmventur
e mC.
Greenfieldminvestmen
tmD.
Equitymstak
e mE.
Fullmownership

C.
Greenfieldminvestment

Benefitsmofmamjointmventurementrymstrategymincludemsharingmofmrisk,mamgoodmwaymtomlearnmaboutmamnewm
marketmenvironment, mandm.
A.
encouragingmcontractmmanufacturin
gmB.
establishingmamfranchise mprogram
m C.

anmacquisitionmtool
m D.

allowingmpartnersmtomachieve msynerg
ymE.
creatingmamlicensingmagreement

D.
allowingmpartnersmtomachieve msynergy

WhatmdidmAnheuser-
Buschmfindmwasmcriticalmtomsuccessminmthe mJapanese mmarket?mA.
Marketmshar
e mB.
Jointmventure
smC.
Licensingmagreements
m D.

Accessmtomdistributio
nmE.
Brandmawareness

D.
Accessmtomdistribution

Whenmformingmamglobalmstrategicmpartnershipm(GSP),mwhichmofmthe mfollowingmfactorsmismconsideredmcritic
allymimportant?
A.
Learningmfrommpartners
m B.

, Commonmpursuitmofmmarketmleadershi
pmC.
Similarmorganizationalmstructures
m D.

Profitability
m E.

Verticalmrelationshipmstructure

A.
Learningmfrommpartners

One mofmthemrisksmof mformingmamglobalmstrategicmpartnershipm(GSP)mismthatmalthoughmpartnersmarempur
suingmmutualmgoalsminmsome mareas,mtheymare mpotentiallym.
A.
competitorsminmothermarea
smB.
compromisingminmothermareas
m C.

lookingmaroundmformanmacquisitionmopportunit
ymD.
creatingmprofitsminmothermarea
smE.
licenseesminmothermareas

A.
competitorsminmothermareas

Whichmof mthemfollowingmrefersmtomammethodmofmguardingmagainstmunintendedmtransfersmofmtechnologymi
nmamGSP?
A.
Transparencymlimitatio
nmB.
Collaborationmsectio
nmC.
Corporate mamnesi
amD.
Non-
compete mclausesmE.
Agreementmof mconfidentiality

B.
Collaborationmsection

Whichmof mthemfollowingmismammajormproblemminmconnectionmwithmjointmventuresminmdevelopingmcount
ries?mA.
Unwillingnessmofmgovernmentsmtomapprovemjointmventur
esmB.