DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
b b b b b b b b b b
Chapter 02 b
Developing Successful Organizational and Marketing Strategies
b b b b b b
MultiplebChoicebQuestions
1. Benb&bJerry'sbmissionbto bimprovebhumanitybisblinked bto bvariousborganizationalband bmarketing
b strategies,bonebofbwhichbis
A. using bmilkband bcreambobtained bfrombCaring bDairy,babcooperativebthatbguaranteesbitbsuppliersbare
b bovinebgrowthbhormonebfree.
B. thebintentbofbmaking bmodest bprofitsbwithoutbsacrificing bhig hbproductbq ualitybstandards.
C. ingredientsbthatbareballbcompletelyborganicband barebavailablebonlybinbVermontbto bensure
freshnessband bcontributebto btheblocalbeconomy.
b
D. abcommitmentbto bdonating babpercentage bofbprofitsbto bTeachbfor bAmerica.
E. ingredientsbthatbcomebexclusivelybfrombdeveloped bcountriesbpromoting bFair bTradebpractices.
2-1
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
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,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
b b b b b b b b b b
2. Benb&bJerry'sbsocialbentrepreneurship beffortbisbkno wnbas
A. ISOb9000,bpromoting bthebqualitybconceptbthroughbitsbcommitmentbto bmaking bthebfinestbice
b creambfrombthebbestbingredients.
B. SightbLife,bgiving bitsbstakeholdersbthe bgreatestbpossiblebinputbinto bcompanybmarketing bdecisions.
C. RegenerationbNation,bgenerating benoughbrevenuebfor bthebfirmbto bbebabcompletelybnonprofit
b organization.
D. Giveband bGo,bdonating b10% bofbitsbnetbprofitsbto blocalbcharitablebcausesband banbadditionalb5%bto
b supportbproducersbthatbpracticebsustainablebfarming.
E. Partnershops,benabling bcommunitybnonprofitsbto boperatebScoop bShopsbthatbhelp bemploybat-
riskbyouthband byoung badultsbto bbetter btheir blives.
3. Benb&bJerry'sbhasbearned bB-Corp bcertificationbfrombB-Lab,bwhichbmeansbitbhas
A. reached bthebgoalbofbgenerating benoughbrevenuebto bbebabcompletelybnonprofitborganization.
B. absustainablebfinancialbbasisbofbprofitablebgrowth,bincreasing bvaluebfor bour bstakeholdersband
expanding bopportunitiesbfor bdevelopmentband bcareer bgrowthbfor bour bemployees.
b
C. thebgoalbofbmaking bprofitsbfor bselected bcharitableborganizationsbsuchbasbFair bTrade.
D. beenbrecognized bfor bitsbeffortsbtobusebthebpower bofbbusinessbto bsolvebsocialband benvironmental
b problems.
E. beenbinstrumentalbinbexpanding binto binternationalbmarketsbbybdeveloping bdairiesbfor bdeveloping
nations.
b
2-2
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
b b b b b b b b b b
4. Whichbofbthebfollowing bstatementsbregarding bBenb&bJerry'sbisbmostbaccurate?
A. Benb&bJerry'sbisbowned bbybUnilever,bthebmarketbleader binbthebglobalbicebcreambindustry.
B. Benb&bJerry'sbisbabprivatelybowned bicebcreambproducer.
C. Benb&bJerry'sbpridesbitselfbonboffering bmorebicebcreambflavorsbthanbitsbcompetitors.
D. Benband bJerrybarebnotbrealbpeople;bthebnamesbwerebabclever breferencebto bTomband bJerrybcartoon
b charactersbinborder bto bcapitalizebonbchildhood bnostalgia.
E. Benb&bJerry'sbhasbonlybbeenbinbbusinessbfor btwentybyearsband bisbalreadybthebindustrybleader bin
premiumbicebcream.
b
5. A(n)b isbablegalbentitybthatbconsistsbofbpeoplebwho bsharebabcommonbmission.
A. department
B. organization
C. SBU
D. industry
E. market
6. Inbmarketing,banborganizationbrefersbto
A. ablegalbentitybthatbconsistsbofbpeoplebwho bsharebabcommonbmission.
B. abgroup bofbpeoplebunited bthroughbcontractualbor bcorporatebownership.
C. ablegalbentitybengaged binbbusinessbactivitiesbsolelybwithbthebintentbofbmaking babprofit.
D. ablegalbentitybengaged binbbusinessbactivitiesbsolelybwithbthebintentbofbserving bitsbemployees
b withoutbthebintentbofbmaking babprofit.
E. abprivatelybowned bentitybthatbservesbitsbcustomersbto bearnbabprofitbso bthatbitbcanbsurvive.
2-3
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
b b b b b b b b b b
7. A(n)b
isbabproduct,bservice,bor bidea bthatbcreatesbvaluebfor bbothbtheborganizationband bits
b customersbbybsatisfying btheir bneedsband bwants.
A. organization
B. businessbfirm
C. nonprofit
D. offering
E. industry
8. Inbmarketing,banboffering brefersbto
A. thebformalbdesignationbofbabpublicly-traded bstockbfor babspecificbproduct,bservicebor bidea.
B. abformbofbcurrencybused bbybbuyer band bseller bto bminimizebthebtaxbburdenbfor bbothbparties.
C. abproduct,bservice,bor bideabthatbcreatesbvaluebfor bbothbtheborganizationband bitsbcustomersbby
satisfying btheir bneedsband bwants.
b
D. thebmanufacturer'sbsuggested bretailbpricebofbabproductbor bservicebto bthebgeneralbpublicbor bthe
b wholesalebpricebto bdistributorsband bretailers.
E. thebservicebsuppliersband bdistributorsbprovidebto bhelp bmanufacturersbbring ba bproductbto bmarket.
9. Today'sborganizationsbcanbbebdivided binto bthreebgroups,bwhichbareb organizations.
A. company,bnonprofit,band bcooperative
B. corporation,bemployee-owned,band binterest
C. for-profit,bnonprofit,band bgovernment
D. employee,bdistributor,band bcustomer
E. public,bprivate,band binternational
2-4
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
mynursytest.store
b b b b b b b b b b
Chapter 02 b
Developing Successful Organizational and Marketing Strategies
b b b b b b
MultiplebChoicebQuestions
1. Benb&bJerry'sbmissionbto bimprovebhumanitybisblinked bto bvariousborganizationalband bmarketing
b strategies,bonebofbwhichbis
A. using bmilkband bcreambobtained bfrombCaring bDairy,babcooperativebthatbguaranteesbitbsuppliersbare
b bovinebgrowthbhormonebfree.
B. thebintentbofbmaking bmodest bprofitsbwithoutbsacrificing bhig hbproductbq ualitybstandards.
C. ingredientsbthatbareballbcompletelyborganicband barebavailablebonlybinbVermontbto bensure
freshnessband bcontributebto btheblocalbeconomy.
b
D. abcommitmentbto bdonating babpercentage bofbprofitsbto bTeachbfor bAmerica.
E. ingredientsbthatbcomebexclusivelybfrombdeveloped bcountriesbpromoting bFair bTradebpractices.
2-1
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
b b b b b b b b b b
2. Benb&bJerry'sbsocialbentrepreneurship beffortbisbkno wnbas
A. ISOb9000,bpromoting bthebqualitybconceptbthroughbitsbcommitmentbto bmaking bthebfinestbice
b creambfrombthebbestbingredients.
B. SightbLife,bgiving bitsbstakeholdersbthe bgreatestbpossiblebinputbinto bcompanybmarketing bdecisions.
C. RegenerationbNation,bgenerating benoughbrevenuebfor bthebfirmbto bbebabcompletelybnonprofit
b organization.
D. Giveband bGo,bdonating b10% bofbitsbnetbprofitsbto blocalbcharitablebcausesband banbadditionalb5%bto
b supportbproducersbthatbpracticebsustainablebfarming.
E. Partnershops,benabling bcommunitybnonprofitsbto boperatebScoop bShopsbthatbhelp bemploybat-
riskbyouthband byoung badultsbto bbetter btheir blives.
3. Benb&bJerry'sbhasbearned bB-Corp bcertificationbfrombB-Lab,bwhichbmeansbitbhas
A. reached bthebgoalbofbgenerating benoughbrevenuebto bbebabcompletelybnonprofitborganization.
B. absustainablebfinancialbbasisbofbprofitablebgrowth,bincreasing bvaluebfor bour bstakeholdersband
expanding bopportunitiesbfor bdevelopmentband bcareer bgrowthbfor bour bemployees.
b
C. thebgoalbofbmaking bprofitsbfor bselected bcharitableborganizationsbsuchbasbFair bTrade.
D. beenbrecognized bfor bitsbeffortsbtobusebthebpower bofbbusinessbto bsolvebsocialband benvironmental
b problems.
E. beenbinstrumentalbinbexpanding binto binternationalbmarketsbbybdeveloping bdairiesbfor bdeveloping
nations.
b
2-2
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
b b b b b b b b b b
4. Whichbofbthebfollowing bstatementsbregarding bBenb&bJerry'sbisbmostbaccurate?
A. Benb&bJerry'sbisbowned bbybUnilever,bthebmarketbleader binbthebglobalbicebcreambindustry.
B. Benb&bJerry'sbisbabprivatelybowned bicebcreambproducer.
C. Benb&bJerry'sbpridesbitselfbonboffering bmorebicebcreambflavorsbthanbitsbcompetitors.
D. Benband bJerrybarebnotbrealbpeople;bthebnamesbwerebabclever breferencebto bTomband bJerrybcartoon
b charactersbinborder bto bcapitalizebonbchildhood bnostalgia.
E. Benb&bJerry'sbhasbonlybbeenbinbbusinessbfor btwentybyearsband bisbalreadybthebindustrybleader bin
premiumbicebcream.
b
5. A(n)b isbablegalbentitybthatbconsistsbofbpeoplebwho bsharebabcommonbmission.
A. department
B. organization
C. SBU
D. industry
E. market
6. Inbmarketing,banborganizationbrefersbto
A. ablegalbentitybthatbconsistsbofbpeoplebwho bsharebabcommonbmission.
B. abgroup bofbpeoplebunited bthroughbcontractualbor bcorporatebownership.
C. ablegalbentitybengaged binbbusinessbactivitiesbsolelybwithbthebintentbofbmaking babprofit.
D. ablegalbentitybengaged binbbusinessbactivitiesbsolelybwithbthebintentbofbserving bitsbemployees
b withoutbthebintentbofbmaking babprofit.
E. abprivatelybowned bentitybthatbservesbitsbcustomersbto bearnbabprofitbso bthatbitbcanbsurvive.
2-3
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
mynursytest.store
, DOWNLOAD THE Test Bank for Marketing The Core 6th Edition Kerin
b b b b b b b b b b
7. A(n)b
isbabproduct,bservice,bor bidea bthatbcreatesbvaluebfor bbothbtheborganizationband bits
b customersbbybsatisfying btheir bneedsband bwants.
A. organization
B. businessbfirm
C. nonprofit
D. offering
E. industry
8. Inbmarketing,banboffering brefersbto
A. thebformalbdesignationbofbabpublicly-traded bstockbfor babspecificbproduct,bservicebor bidea.
B. abformbofbcurrencybused bbybbuyer band bseller bto bminimizebthebtaxbburdenbfor bbothbparties.
C. abproduct,bservice,bor bideabthatbcreatesbvaluebfor bbothbtheborganizationband bitsbcustomersbby
satisfying btheir bneedsband bwants.
b
D. thebmanufacturer'sbsuggested bretailbpricebofbabproductbor bservicebto bthebgeneralbpublicbor bthe
b wholesalebpricebto bdistributorsband bretailers.
E. thebservicebsuppliersband bdistributorsbprovidebto bhelp bmanufacturersbbring ba bproductbto bmarket.
9. Today'sborganizationsbcanbbebdivided binto bthreebgroups,bwhichbareb organizations.
A. company,bnonprofit,band bcooperative
B. corporation,bemployee-owned,band binterest
C. for-profit,bnonprofit,band bgovernment
D. employee,bdistributor,band bcustomer
E. public,bprivate,band binternational
2-4
Copyrightb ©b 2016 b McGraw-
Hillb Education. bAllbrightsbreserved.bNobreproductionborbdistribution bwithoutbthebpriorbwrittenb consentbofb McGraw-Hillb Education.
mynursytest.store
