, Introduction to the trial exam
This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of
the book you needed to learn. It can provide you with a fast check if you learned enough for the
exam. All the answers and the explanation of the answers and theory are in there and the place
where you can find the answer.
Inhoud
Introduction to the trial exam .............................................................................................................2
Trial exam Marketing 2020 .................................................................................................................2
Answers trial exam marketing 2020 ....................................................................................................8
Trial exam Marketing 2020
1. What is not one of the important tasks of marketing? (Lecture 1, Chapter 1)
a. Understanding markets and develop insight in these markets
b. Creating brands and brand value proposition
c. Managing customer experience
d. Selling, communicating and creating needs
2. What is marketing management? (Lecture 1, chapter 1,2)
a. Involves challenging orthodox vies that are central to the core principles of the discipline.
b. This is the process of planning, organizing, implementing and controlling marketing
activities to facilitate and expedite exchanges effectively and efficient.
c. The systematic process of assessing marketing opportunities and resources determining
marketing objectives and developing a thorough plan for implementation and control.
d. External changing forces within the trading environment; laws, regulations, political
activities, societal pressures, economic conditions and technological advances.
e. Product, Price, Promotion (all communication), Place (Distribution) – Some add: People.
Place becomes less important, because of the digital world.
f. The selection of new opportunities to pursue and current activities to support,
identification of associated target markets and competitive positioning and creation of
value proposition and customer engagement plans, in order to deliver the specified
performance goals in the corporate strategy.
3. Why are we doing market structure analysis and competitor analysis? (Lecture 2) Select the
one that is not true.
a. Allows firms to determine which other marketing offers are competing.
b. Crucial to the Value proposition and to have a good marketing mix
c. Allows firms to be proactive
d. To make a long and complex list from everything that could happen.
This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of
the book you needed to learn. It can provide you with a fast check if you learned enough for the
exam. All the answers and the explanation of the answers and theory are in there and the place
where you can find the answer.
Inhoud
Introduction to the trial exam .............................................................................................................2
Trial exam Marketing 2020 .................................................................................................................2
Answers trial exam marketing 2020 ....................................................................................................8
Trial exam Marketing 2020
1. What is not one of the important tasks of marketing? (Lecture 1, Chapter 1)
a. Understanding markets and develop insight in these markets
b. Creating brands and brand value proposition
c. Managing customer experience
d. Selling, communicating and creating needs
2. What is marketing management? (Lecture 1, chapter 1,2)
a. Involves challenging orthodox vies that are central to the core principles of the discipline.
b. This is the process of planning, organizing, implementing and controlling marketing
activities to facilitate and expedite exchanges effectively and efficient.
c. The systematic process of assessing marketing opportunities and resources determining
marketing objectives and developing a thorough plan for implementation and control.
d. External changing forces within the trading environment; laws, regulations, political
activities, societal pressures, economic conditions and technological advances.
e. Product, Price, Promotion (all communication), Place (Distribution) – Some add: People.
Place becomes less important, because of the digital world.
f. The selection of new opportunities to pursue and current activities to support,
identification of associated target markets and competitive positioning and creation of
value proposition and customer engagement plans, in order to deliver the specified
performance goals in the corporate strategy.
3. Why are we doing market structure analysis and competitor analysis? (Lecture 2) Select the
one that is not true.
a. Allows firms to determine which other marketing offers are competing.
b. Crucial to the Value proposition and to have a good marketing mix
c. Allows firms to be proactive
d. To make a long and complex list from everything that could happen.
