,
,
, Name Clas Dat
: s: e:
Chapter 01—Understanding Consumer Behavior
e. perception
ANSWER: d
17. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a role in acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines are close.
c. Ways of obtaining goods and services include renting, leasing, trading, and sharing.
d. Disposition represents one type of acquisition behavior.
e. Acquisition behavior of one customer cannot be linked with disposition behavior of another customer.
ANSWER: c
18. Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior,
this is an example of _____.
a. preattentive processing
b. purchase behavior
c. zapping
d. disposition behavior
e. zipping
ANSWER: d
19. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of consumers.
c. It is related to how consumers make acquisition decisions rather than disposition decisions.
d. It deals with the purchase of tangible goods but not services.
e. It affects decisions about managing debt.
ANSWER: e
20. Identify a true statement about the consumer behavior process.
a. Consumers do not make decisions about where to consume various products.
b. Culture does not influence consumers' acquisition, disposition, or usage behavior.
c. Consumer behavior is a dynamic process.
d. Finding a new use for a tangible product is a way to dispose of an offering temporarily.
e. Lending represents one type of acquisition behavior.
ANSWER: c
21. Mike wants to buy a computer. His friend, Gregory, researches the various brands of computers in the market and
helps Mike choose one. As Mike is about to buy it, Mike's father mentions that the brand Mike has chosen is mediocre
compared with the other brands in the market. In this scenario, Mike's father plays the role of the _____.
a. influencer
b. purchaser
c. user
d. ethicist
Copyright Cengage Learning. Powered by Cognero. Page 3
,
, Name Clas Dat
: s: e:
Chapter 01—Understanding Consumer Behavior
e. perception
ANSWER: d
17. Which of the following statements is true of acquisition behavior?
a. Attitudes toward materialism, status, and self-concept do not play a role in acquisition behavior.
b. Consumers tend to procrastinate in redeeming coupons and gift cards when deadlines are close.
c. Ways of obtaining goods and services include renting, leasing, trading, and sharing.
d. Disposition represents one type of acquisition behavior.
e. Acquisition behavior of one customer cannot be linked with disposition behavior of another customer.
ANSWER: c
18. Linda runs a small café. At the end of the day, she recycles all paper and plastic. In the context of consumer behavior,
this is an example of _____.
a. preattentive processing
b. purchase behavior
c. zapping
d. disposition behavior
e. zipping
ANSWER: d
19. Which of the following statements is true of consumer behavior?
a. It is limited to the study of how consumers buy products.
b. It reflects the actions of a single consumer rather than a group of consumers.
c. It is related to how consumers make acquisition decisions rather than disposition decisions.
d. It deals with the purchase of tangible goods but not services.
e. It affects decisions about managing debt.
ANSWER: e
20. Identify a true statement about the consumer behavior process.
a. Consumers do not make decisions about where to consume various products.
b. Culture does not influence consumers' acquisition, disposition, or usage behavior.
c. Consumer behavior is a dynamic process.
d. Finding a new use for a tangible product is a way to dispose of an offering temporarily.
e. Lending represents one type of acquisition behavior.
ANSWER: c
21. Mike wants to buy a computer. His friend, Gregory, researches the various brands of computers in the market and
helps Mike choose one. As Mike is about to buy it, Mike's father mentions that the brand Mike has chosen is mediocre
compared with the other brands in the market. In this scenario, Mike's father plays the role of the _____.
a. influencer
b. purchaser
c. user
d. ethicist
Copyright Cengage Learning. Powered by Cognero. Page 3
