MKTG 455 FINAL EXAM EXAM QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ||ALREADY GRADED A+||NEWEST VERSION

Quiz: display ads Ans: paid ad placements using graphical or rich media ad units within a web page to achieve goals of delivering brand awareness, familiarity, favorability, and purchase intention Quiz: 1. target by context (which websites?) 2. target by visitors (which consumers?) Ans: 2 ways to target customers in display advertising Quiz: 1. keyword targeting (based on keywords on site) 2. topic targeting (based on topic of site) 3. placement targeting (choose sites of interest) o © 2025 TestTrackers o or call [] o Resources & Updates: [Testtrackers - Stuvia US] o Your Success is Our Mission! o For online exams and tutor expert, please me in the number given. 2 Ans: 3 ways of targeting by context in display advertising Quiz: 1. geographic targeting (based on location of customer) 2. demographic targeting (based on characteristics of customer) 3. behavioral targeting (based on customer's previous online behavior) Ans: 3 ways of targeting by visitor in display advertising Quiz: temporary (session) cookies Ans: useful for tracking within pages of a session such as on an e-commerce site (disappear once session is over) Quiz: persistent cookies Ans: stay on a user's computer between multiple sessions; allow marketers to identify repeat visits to sites o © 2025 TestTrackers o or call [] o Resources & Updates: [Testtrackers - Stuvia US] o Your Success is Our Mission! o For online exams and tutor expert, please me in the number given. 3 Quiz: first party cookies Ans: used by the site visitor's are accessing; can be persistent of temporary Quiz: third party cookies Ans: used by a site other than the one being viewed, typically placed by ad networks or analytics software (usually persistent) Quiz: retargeting (remarketing) Ans: the practice of displaying ads to web users who have already visited a site Quiz: programmatic advertising Ans: automated bidding on advertising inventory in real time for the opportunity to show an ad to a specific customer in a specific context Quiz: 1. cost by placement 2. cost per thousand impressions (CPM) o © 2025 TestTrackers o or call [] o Resources & Updates: [Testtrackers - Stuvia US] o Your Success is Our Mission! o For online exams and tutor expert, please me in the number given. 4 3. cost per click (CPC)