MKTG 455 MARK NEWSOME EXAM 2 EXAM QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) ||ALREADY GRADED A+||NEWEST VERSION

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MKTG 455 MARK NEWSOME EXAM 2 EXAM
QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) ||ALREADY
GRADED A+||NEWEST VERSION
Quiz: 8 Elements of a Strong Social Media Campaign

Ans: 1. Targeted

2. Focused

3. Measurable

4. Great Content

5. Simple

6. Right Media for Message

7. Memorable

8. Profitable




Quiz: TV Strengths

Ans: great for building through storytelling, reaches consumers one-on-one




Quiz: TV Weaknesses
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Ans: high production cost, high placement costs




Quiz: Radio Strengths

Ans: ability to target, can reach audiences on personal and intimate level,

economical compared to other mass media, short lead times (production and

placement), sometimes may take advantage of local radio personalities




Quiz: Radio Weaknesses

Ans: cluttered, no visual, fractionalization, buying locally for national or

regional campaigns can be difficult




Quiz: Newspaper Strengths

Ans: flexibility (pick markets and vary ad copy)




Quiz: Newspaper Weaknesses




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© 2025 TestTrackers
WhatsApp or call o Resources & Updates: [Testtrackers - Stuvia US]
o Your Success is Our Mission!
[+ 254707240657]
o For online exams and tutor expert, please
whatsapp me in the number given.