Test bank for Essentials of Marketing, 16th Edition by William Perreault | 9780072299427 |All chapters included | Questions and Correct answers Graded A+ | LATEST

,EssentialsaofaMarketing,a16ea(Perreault)aB
onusaTestaBanka01

1) Implementationaputsaplansaintoaoperation,awhileacontrolaprovidesafeedback.

Answer:a TRUE
Explanation:a Successfulamarketingarequiresaefficientaimplementationaandacontrol.aI
mplementationaputsaplansaintoaoperation,aandacontrolaprovidesafeedbackaDifficulty:a
1aEasy
Topic:a GoodaPlansaSetatheaFrameworkaforaImplementationaandaControl
LearningaObjective:a BC01-
01aunderstandahowainformationatechnologyaspeedsaupafeedbackaforabetteraimplementationaandacont
rol.
Bloom's:a Remembera AACSB
:a ReflectiveaThinking
Accessibility:a KeyboardaNavigation

2) Althoughamarketingainformationacanabeagatheredaquickly,aitaisaimpossibleatoaanalyzeaandaut
ilizeatheainformationainarealatime.

Answer:a FALSE
Explanation:a Informationacanabeagatheredaquickly,aandaitacanaalsoabeaanalyzedaquickly.aMarketinga
analyticsacanaoftenahappenainarealatime—whileaanaeventaisahappening.
Difficulty:a1aEasy
Topic:a SpeedaUpaInformationaforaBetteraImplementationaandaControl
LearningaObjective:a BC01-
01aunderstandahowainformationatechnologyaspeedsaupafeedbackaforabetteraimplementationaandacont
rol.
Bloom's:a Remembera AACSB
:a ReflectiveaThinking
Accessibility:a KeyboardaNavigation

3) Theauseaofametricsaandaanalyticalatoolsaallowamarketingamanagersatoamakeatimelyaadjustmentsato
atheiramarketingastrategies.




Answer:a TRUE
Explanation:a Toamoreaeffectivelyaimplementaandacontrolamarketingastrategies,amarketingamanager
samustatakeaadvantageaofatechnologyathatagivesathemamoreainformation,amoreaoften.aMetricsaandaan
alyticalatoolsacanaprovideamarketingamanagersawithafrequentaandatimelyainformation,awhichatheyac
anauseatoaadjustatheiramarketingastrategies.
Difficulty:a1aEasy
Topic:a SpeedaUpaInformationaforaBetteraImplementationaandaControl
LearningaObjective:a BC01-
01aunderstandahowainformationatechnologyaspeedsaupafeedbackaforabetteraimplementationaandacont
rol.
Bloom's:a RememberaAA
CSB:a Technology
1
Copyrighta2019a©aMcGraw-
HillaEducation.aAllarightsareserved.aNoareproductionaoradistributionawithoutatheapriorawrittenaconsentaofaMcGraw-
Hill Education.

,Accessibility:a KeyboardaNavigation




2
Copyrighta2019a©aMcGraw-
HillaEducation.aAllarightsareserved.aNoareproductionaoradistributionawithoutatheapriorawrittenaconsentaofaMcGraw-
Hill Education.

, 4) Theaidealaofadoingathingsabetter,afaster,aandaataloweracostaisaeasyatoaimplementaonceaitaisaac
cepted.

Answer:a FALSE
Explanation:a Theaidealaofadoingathingsabetter,afaster,aandaataloweracostaisaeasyatoaaccept.aButainaprac
ticeaimplementationaisaoftenacomplicatedabyatrade-offsaamongatheathreeaobjectives.
Difficulty:a1aEasy
Topic:a EffectiveaImplementationaMeansathataPlansaWorkaasaIntended
LearningaObjective:a BC01-
02aknowawhyaeffectiveaimplementationaisacriticalatoacustomerasatisfactionaandaprofits.
Bloom's:a Remembera AACSB
:a ReflectiveaThinking
Accessibility:a KeyboardaNavigation

5) Implementingaaastrategyaisastraightforward;athereaareausuallyaonlyaaalimitedanumberaofawaysath
ingsacanagoawrong.

Answer:a FALSE
Explanation:a Thereaareathousandsaofawaysathataaaplanaoraitsaimplementationacanagoaastray.aImplementinga
aastrategyaisaaacomplicatedaprocessaandarequiresaconstantamonitoring.
Difficulty:a1aEasy
Topic:a EffectiveaImplementationaMeansathataPlansaWorkaasaIntended
LearningaObjective:a BC01-
02aknowawhyaeffectiveaimplementationaisacriticalatoacustomerasatisfactionaandaprofits.
Bloom's:a Remembera AACSB
:a AnalyticalaThinking
Accessibility:a KeyboardaNavigation

6) Traditionalaaccountingareportsaareausuallyatooageneralatoabeaofamuchahelpatoatheamarketingam
anagerainacontrollingamarketingaplans.

Answer:a TRUE
Explanation:a Unfortunately,atraditionalaaccountingareportsaareausuallyatooageneralatoabeamuchahelpa
inaansweringatheseaquestions.aAacompanyamayabeashowingaaaprofit,awhilea80apercentaofaitsabusinessa
comesafromaonlya20apercentaofaitsaproducts—
oracustomers.aTheaothera80apercentamayabeaunprofitable.aButawithoutaspecialaanalyses,amanagersaw
on'taknowait.
Difficulty:a1aEasy
Topic:a ControlaProvidesaFeedbackatoaImproveaPlansaandaImplementation
LearningaObjective:a BC01-
02aknowawhyaeffectiveaimplementationaisacriticalatoacustomerasatisfactionaandaprofits.
Bloom's:a Remembera AACSB
:a AnalyticalaThinking
Accessibility:a KeyboardaNavigation



3
Copyrighta2019a©aMcGraw-
HillaEducation.aAllarightsareserved.aNoareproductionaoradistributionawithoutatheapriorawrittenaconsentaofaMcGraw-
Hill Education.