TEST BANK for Digital Marketing Strategy: An Integrated Approach to Online Marketing, 3rd Edition by Simon Kingsnorth, Verified Chapters 1 - 22, Complete Newest Version

TEST BANK for Digital Marketing Strategy:
An Integrated Approach to Online Marketing
3rd Edition by Simon Kingsnorth.
All Chapters 1 - 22

,TABLE OF CONTENT QV QV




QV Chapter 1: The foundati ons of digital marketing.
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QV Chapter 2: Understanding the digital ecosystem
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VQV Page : 10 QV QV QVQV




QV Chapter 3: Integrating digital into wider organiza
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tion strategy Page : 13
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Chapter 4: Understanding the evolving digital con
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sumer Page : 17 QV QV QV




Chapter 5: Barriers, considerations and data prote
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ction in digital marketing strategy Page : 21 Chap
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ter 6: Enabling technologies for online marketing
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and digital transformation Page : 25 Chapter 7: P
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lanning your digital marketing strategy –
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Objectives, Page : 29 QV QV QV QV




Chapter 8: SEO strategy and organic techniques P
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age : 34 QV QV QV




Chapter 9: Building and optimizing a winning pai
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d search strategy Page : 38
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Chapter 10: Display advertising and programmati
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c targeting Page : 42
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QV Chapter 11: Tailoring your social media strategy
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. Page : 45
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,Chapter 12: Marketing automation, messaging an
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d email marketing –
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QV the unsung heroes. Page : 50 Chapter 13: Affiliat
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es schemes and partnerships to deliver highly tar
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geted leads Page : 53 QV QV QV QV QV




Chapter 14: Lead generation that delivers results .
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Page : 56
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Chapter 15: Content strategy – QV QV QV QV




QV a key pillar of success Page : 60
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Chapter 16: Personalizing the customer journey a
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nd digital experience Page : 65
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Chapter 17: Effective Experience Design (XD) . Pa
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ge : 69 QV QV QV




Chapter 18: Optimizing your e- QV QV QV QV




commerce platform . Page : 72 QV QV QV QV QV QV




Chapter 19: Managing loyalty, CRM and data . Pa
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ge : 75 QV QV QV




Chapter 20: Measuring success through data anal
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ytics and reporting Page : 80
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Chapter 21: Providing a smooth online service an
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d customer experience Page : 84
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Chapter 22: Putting together your digital marketi
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ng strategy. Page : 87
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, Digital Marketing Strategy 3e by Simon Kingsnort
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h Chapter 1: The foundations of digital marketing
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V Test bank answers
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1. a), b), d), e)
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2. False
3. c)
4. b)
5. b)
6. c)
7. a)
8. d)
9. True
10. False:
11. b)
12. False
13. c)
14. b)
15. b)
16. True
17. a)
18. c)
19. c)
20. a), b)
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