SOCIAL MEDIA CERTIFICATION (ADD)
EXAM NEWEST 2024-2025 ACTUAL
EXAM COMPLETE QUESTIONS AND
CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS)
content in one month, what
rule is being followed?
A. the rule
of thirds
B. the 80-
20 rule
C. the rule of
balance
D. the 50-50 rule - ANSWER-
B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best
mountain biking trails in America, what form of marketing is being
used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing - ANSWER-C. content marketing
,If a company shares a link to its Facebook account on an Instagram
post, what marketing approach is being used?
A. cross
promotion
B. search engine
optimization
C. PPC
advertising
D. outbound marketing -
ANSWER-A. cross promotion
________ is the simulation of human intelligence processes by
machines, especially computer systems. A. artificial
intelligence
B. search engine optimization
C. targeted audience
D. boosting - ANSWER-A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets
to inform target audiences about events, product launches, updates,
etc.
,B. The act of asking influencers to share links to product pages,
to share reviews of products, to write blogs or create videos about
products, etc. to acquire a target audience
C. A technique used by customer service representatives on
social media platforms that allows them to respond and react to
issues in a professional manner
D. The act of creating and distributing valuable, relevant, and
consistent material to attract and acquire a target audience -
ANSWER-D. The act of creating and distributing valuable, relevant,
and consistent material to attract and acquire a target audience
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by
responding to every social media mention within 15 minutes during
all business hours
B. Increase sales by the end of the month by making more calls,
posting more frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram
and writing longer captions for all social media posts
D. Improve brand sentiment in two weeks by paying to promote
Facebook posts that have to do with charitable
efforts - ANSWER-A. Improve customer retention rate by 5 percent
by March 15 by responding to every social
media mention within 15 minutes
during all business hours
, When were social media
sites first introduced?
A.
2010
B.
1997
C.
1990
D. 2003 -
ANSWER-D.
2003
In reference to social media marketing, which of the following is an
example of organic content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
D. A product review that a paid influencer posts on YouTube -
ANSWER-C. An image a company creates and shares on Instagram
Between 1995 and 2002, extreme internet usage growth played a
key role in opening up the internet as a viable
marketing option for businesses. Which of the
following is the name of this time period?
EXAM NEWEST 2024-2025 ACTUAL
EXAM COMPLETE QUESTIONS AND
CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS)
content in one month, what
rule is being followed?
A. the rule
of thirds
B. the 80-
20 rule
C. the rule of
balance
D. the 50-50 rule - ANSWER-
B. the 80-20 rule
If a bicycle company creates and shares a blog post about the best
mountain biking trails in America, what form of marketing is being
used?
A. PPC advertising
B. web optimization
C. content marketing
D. outbound marketing - ANSWER-C. content marketing
,If a company shares a link to its Facebook account on an Instagram
post, what marketing approach is being used?
A. cross
promotion
B. search engine
optimization
C. PPC
advertising
D. outbound marketing -
ANSWER-A. cross promotion
________ is the simulation of human intelligence processes by
machines, especially computer systems. A. artificial
intelligence
B. search engine optimization
C. targeted audience
D. boosting - ANSWER-A. artificial intelligence
Content Marketing is _______________.
A. the act of submitting public relations materials to media outlets
to inform target audiences about events, product launches, updates,
etc.
,B. The act of asking influencers to share links to product pages,
to share reviews of products, to write blogs or create videos about
products, etc. to acquire a target audience
C. A technique used by customer service representatives on
social media platforms that allows them to respond and react to
issues in a professional manner
D. The act of creating and distributing valuable, relevant, and
consistent material to attract and acquire a target audience -
ANSWER-D. The act of creating and distributing valuable, relevant,
and consistent material to attract and acquire a target audience
Which of the following is an example of a SMART goal?
A. Improve customer retention rate by 5 percent by March 15 by
responding to every social media mention within 15 minutes during
all business hours
B. Increase sales by the end of the month by making more calls,
posting more frequently on social media, and sending more emails
C. Increase brand awareness by liking more photos on Instagram
and writing longer captions for all social media posts
D. Improve brand sentiment in two weeks by paying to promote
Facebook posts that have to do with charitable
efforts - ANSWER-A. Improve customer retention rate by 5 percent
by March 15 by responding to every social
media mention within 15 minutes
during all business hours
, When were social media
sites first introduced?
A.
2010
B.
1997
C.
1990
D. 2003 -
ANSWER-D.
2003
In reference to social media marketing, which of the following is an
example of organic content?
A. A video a company pays to promote on Facebook
B. A PPC ad that appears at the top of search engine results
C. An image a company creates and shares on Instagram
D. A product review that a paid influencer posts on YouTube -
ANSWER-C. An image a company creates and shares on Instagram
Between 1995 and 2002, extreme internet usage growth played a
key role in opening up the internet as a viable
marketing option for businesses. Which of the
following is the name of this time period?
