TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024|25 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version A+

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TEST BANK For Consumer Behaviour:
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kr Buying, Having, and Being, Canadian Edition,
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9th Edition, 2024 by Michael R. Solomon
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kr Chapters 1 - 15 kr kr kr




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Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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kr Chapter 1 kr k r An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
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kr interests in music or clothing, how they spend their leisure time, and even their attitudes about
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kr social issues, to be able to categorize consumers according to their lifestyles. This sort of
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kr information is called: kr kr




A) core values. kr




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC kr Page Ref: 2 kr kr




Skill: Application
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Objective: L1-01 Consumer behaviour is a process. k r kr kr kr kr kr




2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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kr additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. kr




D) a loss leader.
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kr ANSWER: A k r




Type: MC kr Page Ref: 3 kr kr




Skill: Application
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Objective: L1-01 Consumer behaviour is a process. k r kr kr kr kr kr




3) John is the vice president of marketing for a local tour guide company. He is concerned that
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kr his customers are not recommending his company to their friends. For John, this problem is
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a:
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A) purchase issue. kr




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B) demographic problem. kr




C) prepurchase issue. kr




D) post purchase issue.
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ANSWER: D
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Type: MC
kr Page Ref: 3kr kr




Skill: Application
kr k r




Objective: L1-01 Consumer behaviour is a process.
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