8/20/24, 11:57 PM Test bank for digital marketing strategy an integrated approach to online ma…
TEST BANK for Digital Marketing Strategy:
An Integrated Approach to Online Marketing
3rd Edition by Simon Kingsnorth.
All Chapters 1 - 22
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,8/20/24, 11:57 PM Test bank for digital marketing strategy an integrated approach to online ma…
TABLE OF CONTENT
Chapter 1: The foundati ons of digital marketing.
Page : 2
Chapter 2: Understanding the digital ecosystem
Page : 10
Chapter 3: Integrating digital into wider
organization strategy Page : 13
Chapter 4: Understanding the evolving digital
consumer Page : 17
Chapter 5: Barriers, considerations and data
protection in digital marketing strategy Page : 21
Chapter 6: Enabling technologies for online
marketing and digital transformation Page : 25
Chapter 7: Planning your digital marketing
strategy –Objectives, Page : 29
Chapter 8: SEO strategy and organic techniques
Page : 34
Chapter 9: Building and optimizing a winning
paid search strategy Page : 38
Chapter 10: Display advertising and
programmatic targeting Page : 42
Chapter 11: Tailoring your social media strategy .
Page : 45
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, 8/20/24, 11:57 PM Test bank for digital marketing strategy an integrated approach to online ma…
Chapter 12: Marketing automation, messaging
and email marketing – the unsung heroes. Page :
50 Chapter 13: Affiliates schemes and partnerships
to deliver highly targeted leads Page : 53
Chapter 14: Lead generation that delivers results .
Page : 56
Chapter 15: Content strategy – a key pillar of
success Page : 60
Chapter 16: Personalizing the customer journey
and digital experience Page : 65
Chapter 17: Effective Experience Design (XD) . Page
: 69
Chapter 18: Optimizing your e-commerce platform
. Page : 72
Chapter 19: Managing loyalty, CRM and data .
Page : 75
Chapter 20: Measuringsuccess through data
analytics and reporting Page : 80
Chapter 21: Providing a smooth online service
and customer experience Page : 84
Chapter 22: Putting together your digital
marketing strategy. Page : 87
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TEST BANK for Digital Marketing Strategy:
An Integrated Approach to Online Marketing
3rd Edition by Simon Kingsnorth.
All Chapters 1 - 22
about:blank 1/18
,8/20/24, 11:57 PM Test bank for digital marketing strategy an integrated approach to online ma…
TABLE OF CONTENT
Chapter 1: The foundati ons of digital marketing.
Page : 2
Chapter 2: Understanding the digital ecosystem
Page : 10
Chapter 3: Integrating digital into wider
organization strategy Page : 13
Chapter 4: Understanding the evolving digital
consumer Page : 17
Chapter 5: Barriers, considerations and data
protection in digital marketing strategy Page : 21
Chapter 6: Enabling technologies for online
marketing and digital transformation Page : 25
Chapter 7: Planning your digital marketing
strategy –Objectives, Page : 29
Chapter 8: SEO strategy and organic techniques
Page : 34
Chapter 9: Building and optimizing a winning
paid search strategy Page : 38
Chapter 10: Display advertising and
programmatic targeting Page : 42
Chapter 11: Tailoring your social media strategy .
Page : 45
about:blank 2/18
, 8/20/24, 11:57 PM Test bank for digital marketing strategy an integrated approach to online ma…
Chapter 12: Marketing automation, messaging
and email marketing – the unsung heroes. Page :
50 Chapter 13: Affiliates schemes and partnerships
to deliver highly targeted leads Page : 53
Chapter 14: Lead generation that delivers results .
Page : 56
Chapter 15: Content strategy – a key pillar of
success Page : 60
Chapter 16: Personalizing the customer journey
and digital experience Page : 65
Chapter 17: Effective Experience Design (XD) . Page
: 69
Chapter 18: Optimizing your e-commerce platform
. Page : 72
Chapter 19: Managing loyalty, CRM and data .
Page : 75
Chapter 20: Measuringsuccess through data
analytics and reporting Page : 80
Chapter 21: Providing a smooth online service
and customer experience Page : 84
Chapter 22: Putting together your digital
marketing strategy. Page : 87
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