MARK 3321 UTA Online Exam 2 (Ch7 -10) Actual Exam Questions | 100% Correct Answers | Verified 2024 Version Boar's Head deli meats is sold in many grocery stores and restaurants, while Archer Farms deli meats is owned by Target and only available there. Boar's Head is a(n) _______________ brand, while Archer Farms is a(n) _______________. captive, manufacturers' captive, private manufacturers', private manufacturers', captive none of the above - ✔✔manufacturers', private A European dairy that is famous for its rich ice creams has introduced basil, tomato, fennel, and oregano -
flavored ice creams. In the process of developing these new flavors, the dairy surveyed world -famous chefs to determine which nontraditional flavors h ad the greatest level of marketability. This survey would have happened during which stage of the product development process? Concept testing Brainstorming Basic research Idea screening None of the above - ✔✔Idea screening Heinz is expected to introduce more than 400 new products in the next two years. One of the products is a spicier ketchup aimed at the baby boomer market. The spicier ketchup would be considered what type of new product? A discontinuous innovation. A new product line. An addition to an existing product line. A style modification. None of the above. - ✔✔An addition to an existing product line. Convenience products include all of the following except: deodorant. soft drinks. chewing gum. aspirin. All of the above are convenience products. - ✔✔All of the above are convenience products. Which of the following has the lowest level of "trialability"? Organic dog food. Low-fat ice cream. Surgically implanted hearing aids. A new air freshener None of the above - ✔✔Surgically implanted hearing aids. For products such as Rolls -Royce automobiles, only one or a few dealers within a given area can distribute the product. This illustrates: intensive distribution. selective distribution. limited distribution. exclusive distribution. none of the above. - ✔✔exclusive distribution. Wal*Mart buys the products it sells in large quantities directly from manufacturers of those products. This illustrates a(n) _______________ marketing channel. direct manufacturer producer supplier None of the above - ✔✔none of the above (retail) In Chinatown in New York city, consumers can purchase counterfeit versions of Rolex watches and Prada handbags that are very difficult to distinguish from the real thing. This illustrates: dual distribution. non-traditional channels. gray marketing channels. reverse channels. none of the above. - ✔✔gray marketing channels. The soft drink, candy, and snack vending machines found in the Business building at University of Texas at Arlington are examples of: automatic vending. self-service technologies. direct retailing. direct marketing. none of the above. - ✔✔automatic vending. The _______________ of a retail store helps determine the store's image and positions the retail store in consumers' rminds.
flavored ice creams. In the process of developing these new flavors, the dairy surveyed world -famous chefs to determine which nontraditional flavors h ad the greatest level of marketability. This survey would have happened during which stage of the product development process? Concept testing Brainstorming Basic research Idea screening None of the above - ✔✔Idea screening Heinz is expected to introduce more than 400 new products in the next two years. One of the products is a spicier ketchup aimed at the baby boomer market. The spicier ketchup would be considered what type of new product? A discontinuous innovation. A new product line. An addition to an existing product line. A style modification. None of the above. - ✔✔An addition to an existing product line. Convenience products include all of the following except: deodorant. soft drinks. chewing gum. aspirin. All of the above are convenience products. - ✔✔All of the above are convenience products. Which of the following has the lowest level of "trialability"? Organic dog food. Low-fat ice cream. Surgically implanted hearing aids. A new air freshener None of the above - ✔✔Surgically implanted hearing aids. For products such as Rolls -Royce automobiles, only one or a few dealers within a given area can distribute the product. This illustrates: intensive distribution. selective distribution. limited distribution. exclusive distribution. none of the above. - ✔✔exclusive distribution. Wal*Mart buys the products it sells in large quantities directly from manufacturers of those products. This illustrates a(n) _______________ marketing channel. direct manufacturer producer supplier None of the above - ✔✔none of the above (retail) In Chinatown in New York city, consumers can purchase counterfeit versions of Rolex watches and Prada handbags that are very difficult to distinguish from the real thing. This illustrates: dual distribution. non-traditional channels. gray marketing channels. reverse channels. none of the above. - ✔✔gray marketing channels. The soft drink, candy, and snack vending machines found in the Business building at University of Texas at Arlington are examples of: automatic vending. self-service technologies. direct retailing. direct marketing. none of the above. - ✔✔automatic vending. The _______________ of a retail store helps determine the store's image and positions the retail store in consumers' rminds.
