HubSpot 1&2 - Inbound Fundamentals & SEO Exam Questions With 100% Verified Answers

HubSpot 1&2 - Inbound Fundamentals & SEO Exam Questions With 100% Verified Answers difference between inbound and traditional marketing - answertraditional interrupts and inbound is a message ppl want to read. stages of inbound marketing - answerattract, convert, close, delight how does analyze fit into inbound methodology - answerinherent in everything you do with regards to inbound. inbound best practices (4) - answeruse buyer personas, use buyers journey, create remarkable content, leverage content buyer persona - answersemi-fictional representation of your ideal customer based on real data and select educated speculation about customer demographics, behavior, motivations and goals. what 3 things should be kept in mind when creating buyer personas - answer(1) must be based on actual research not assumptions (2) do as much research as it takes to notice a trend (3) start by interviewing current customers what are components of a buyer persona story (8) - answerbackground, demographics, identifiers, goals, challenges, how we help, common objections, real quotes what are the stages of the buyer's journey - answerawareness (prospect is researching problem to clearly understand their problem), consideration (prospect given a name to problem and are committed to research solutions), decision (prospect decided on solution approach and making a list of vendors) buyers journey - answeractive research process someone goes through leading up to a purchase what part does content play in inbound marketing and sales - answerthe content you use is not about who you are, rather it is about educating them on their problems and solutions to the problems. in terms of inbound, what is context? - answerwho you are creating the content for! content + context = inbound marketing