MKT 475 quiz 9 Exam Review Exam 2023 with Complete Questions and Answers 100% Correct.

Question 1 3 out of 3 points _____ organizational design assigns departments, groups, or individuals, responsibility for specific activities, such as advertising and sales promotion, pricing, sales, marketing research, and marketing planning and services. Selected Answer: Function al Correct Answer: Function al  Question 2 0 out of 3 points The _____ of marketing activities across multiple functions is more common in market-oriented businesses serving business customers, and operating in uncertain markets with uncertain technologies. Selected Answer: integrati on Correct Answer: diffusion  Question 3 3 out of 3 points Which of the following is the first stage in aligning the organization with the market? Selected Answer: Improving alignment through informal lateral integration Correct Answer: Improving alignment through informal lateral integration