Health Services Marketing HSA 305 Quiz 4 with questions and answers

Course Health Services Marketing
Test Quiz 4
Started
Submitted

Status Completed
Attempt 56 out of 60 points
Score
Time 51 minutes out of 1 hour
Elapsed
Instruction This quiz consist of 15 multiple choice questions and covers
s the material in Chapter 7. Be sure you are in Chapter 7 when you
take the quiz.
Results Submitted Answers, Correct Answers, Feedback
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Question 1
4 out of 4 points


What is the systematic design, collection, analysis and reporting of data relevant
to a specific marketing situation facing a company?
Selected
Answer: Marketing
research.
Correct
Answer: Marketing
research.

Question 2
0 out of 4 points


Informal observation, focus groups, qualitative surveys and behavioral research
are examples of:
Selected
Answer: sources of secondary data.
Correct
Answer: methods of collecting

, primary data.

Question 3

4 out of 4 points


Email newsletters, published financial filings, government publications, and
journal articles are examples of what type of data source?
Selected
Answer: Seconda
ry.
Correct
Answer: Seconda
ry.

Question 4
4 out of 4 points


An overview of the situation including changing environmental or market
conditions, product innovations, corporate vision or other events or circumstances
is contained in what part of a marketing research plan?
Selected
Answer: Backgrou
nd.
Correct
Answer: Backgrou
nd.

Question 5
4 out of 4 points


The set of consumers who professes a sufficient level of interest in a market
offer is called the:
Selected
Answer: potential
market.
Correct
Answer: potential
market.