Health Services Marketing HSA 305 Quiz 2 with questions and answers

Course Health Services Marketing

Test Quiz 2

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Question 1
4 out of 4 points



Of the seven major types of participants in health care systems, what do advocacy
organizations do? Selected
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.

Correct
Answer:
Seek to improve health care by increasing public awareness and raising
money to support research.




Question 2
4 out of 4 points

, Many marketing managers in the pharmaceutical sector are constrained by legal
departments concerned about:

Selected Answer:

accuracy of advertising claims.

Correct Answer:

accuracy of advertising claims.


Question 3
4 out of 4 points



In terms of promotional spending, what is sampling?

Selected
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.

Correct
Answer:
Free samples offered to physicians or patients to test the medication
before a long term prescription is issued.

Question 4
4 out of 4 points




How is a staff-model HMO organized?

Selected Answer:

Physicians receive salaries for services rendered as employees of the plan.

Correct Answer:

Physicians receive salaries for services rendered as employees of the plan.

Question 5
4 out of 4 points