The SWOT analysis of Alexandra 3rd Avenue Children's Library.

AIS3705. SWOT Analysis of Alexandra 3rd
Avenue Children’s Library (Practical Portfolio)
This answer script contains a 2022 research study of the
information agency. The assignment (01) obtained 70% and
includes the mark sheet and lecture’s comments.




Author: Malesela

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,Contents
1. Introduction ........................................................................................................................................ 2
2. Brief background of the library ........................................................................................................... 2
3. The description of the library.............................................................................................................. 3
3.1 The layout ......................................................................................................................................... 4
4. The mission of the library ................................................................................................................... 4
5. The aim of the library .......................................................................................................................... 5
6. The staff complement ......................................................................................................................... 5
7. The current status of the library ......................................................................................................... 5
7.1 Operating hours ............................................................................................................................ 5
7.2 Membership .................................................................................................................................. 5
8. Stock (books) and stock administration .............................................................................................. 6
9. Other services offered by the library .................................................................................................. 7
9.1 Computer and free Wi-Fi access ................................................................................................... 7
9.2 Book club activities ....................................................................................................................... 7
10. The SWOT analysis of the library ...................................................................................................... 8
10.1 Strength....................................................................................................................................... 8
10.2 Weaknesses ................................................................................................................................ 8
10.3 Opportunities .............................................................................................................................. 9
10.4 Threats ........................................................................................................................................ 9
10.5 Future potential of the library .................................................................................................. 10
10.6 The implementation of the proposed strategy......................................................................... 11
10.7 Evaluation of the proposed strategy......................................................................................... 11
10.8 Reflection .................................................................................................................................. 12
Conclusion ............................................................................................................................................. 12
References .......................................................................................................................................... 13
List of illustrations ............................................................................................................................... 13
DECLARATION .................................................................................................................................. 14




1

, SWOT analysis of Alexandra 3rd Avenue Children's Library


1. Introduction
The information agency chosen for this study is Alexandra 3rd Avenue Children's
Library located in Alexandra Township. This children's library is an extension library
service of the City of Johannesburg Library. Mayer and Fourie (2017:123) describe
this type of extension library service as a branch library in a key area close to
people.

The study seeks to examine the status of Alexandra 3rd Avenue Children's Library
and thereafter evaluate it by using the SWOT (strength-weakness-opportunity-threat)
analysis. In addition the study will investigate future possibilities of this information
service and also propose a strategy on how to realise this possibilities. The last part
of the study will explain the implementation of the proposed strategy. First the study
will provide a brief background of this library.


2. Brief background of the library
Alexandra 3rd Avenue Children's Library is situated at number 123 – 3rd Avenue in
Alexandra, a township 30 kilometres the north of Johannesburg City. Alexandra is a
blacks area and one of the poorest townships in South Africa. The township is fondly
known as Alex. Most families live in one-room brick houses if not in a shack. This
situation gives the impression that at home children in this community do not have
access to reading material, which makes this library essential.




Figure 1: Alexandra Township


The composition of Alex community is diverse and multicultural. Although
predominantly black, there is also a small section of the coloured community, and a
growing number of migrants from neighbouring countries. Alexandra 3rd Avenue
2