Name___________________________________
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) What is operations management? 1)
A) What all managers do when they deal with day-to-day activities.
B) The process of satisfying the needs of internal and external customers.
C) The activity of producing products and services.
D) An organisational function which produces products and services.
2) Which of the following functions is not a core function of an organisation? 2)
A) The product/service development function.
B) The accounting and finance function.
C) The operations function.
D) The marketing (including sales) function.
3) Most operations produce a mixture of both products and services. Which of the following 3)
businesses is closest to producing 'pure' services?
A) Steel company B) IT company
C) A restaurant D) Counsellor/therapist
4) Operations can be classified according to the degree of variation in demand and visibility of the 4)
operation as well as their volume and variety of production. Which of the following operations
would be classified as high variation and high visibility?
A) A fast food restaurant B) A front office bank
C) A carpenter D) A family doctor
5) Transformation outputs can always be seen. 5)
A) True B) False
6) Transformation outputs can always be conveniently stored. 6)
A) True B) False
7) Operations typically differ in terms of volume of output, variety of output, variation in demand 7)
or the degree of 'visibility' (i.e. customer contact) that they give to customers of the production
process. Please match the following element with the most appropriate of the above
dimensions. Flexibility is most closely matched to:
A) Visibility B) Volume C) Variation D) Variety
8) Operations typically differ in terms of volume of output, variety of output, variation in demand 8)
or the degree of 'visibility' (i.e. customer contact) that they give to customers of the production
process. Please match the following element with the most appropriate of the above
dimensions. The demand pattern is most closely matched to:
A) Volume B) Visibility C) Variation D) Variety
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, 9) Operations typically differ in terms of volume of output, variety of output, variation in demand 9)
or the degree of 'visibility' (i.e. customer contact) that they give to customers of the production
process. Please match the following element with the most appropriate of the above
dimensions. Low unit costs are most closely matched to:
A) Variety B) Variation C) Visibility D) Volume
10) Efficient operations management is irreconcilable with environmental considerations. 10)
A) True B) False
11) High-volume operations do not include: 11)
A) A taxi service B) Television manufacture
C) A fast food restaurant D) A theme park
12) High-visibility operations do not include: 12)
A) Coffee bar B) Retail banking
C) Clothes shop D) Internet retailer
13) Operations can be classified according to their volume and variety of production as well as the 13)
degree of variation and visibility. Which of the following operations would be classified as high
volume, low variety?
A) A family doctor B) A carpenter
C) A fast food restaurant D) A bank front office
14) Which of the following activities is not a direct responsibility of operations management? 14)
A) Planning and controlling the operation.
B) Developing an operations strategy for the operation.
C) Designing the operation's products, services and processes.
D) Determining the exact mix of products and services that customers will want.
15) Which of the following is the least likely decision to be made by Operations Managers? 15)
A) Selecting the location and layout of a facility.
B) How much capacity is required to balance demand.
C) Designing and improving the jobs of the workforce.
D) How to use quality techniques to reduce waste.
E) Deciding which market areas to manufacture products for.
16) Which of the following is NOT a transformed resource input in operations? 16)
A) Facilities B) Materials C) Customers D) Information
17) Which of the following is a transforming input resource? 17)
A) Customers B) Staff
C) Information D) None of the above
18) Which of the following is a transformed input resource? 18)
A) Staff B) Facilities
C) Information D) None of the above
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,19) Which of the following is a responsibility for an Operations Manager? 19)
A) All of the below B) Day-to-day running of the process
C) Design the process D) Ensuring delivery of goods or services
20) Operations management is important to all business and operations managers have a similar set 20)
of responsibilities in all businesses.
A) True B) False
21) Which performance objectives do IKEA focus most on? 21)
A) Flexibility B) Cost C) Quality D) Speed
22) What name is given to the arrangement of resources which are devoted to the production and 22)
delivery of products and service?
A) The Production Function B) The Operations Function
C) The Product & Logistics Function D) The Delivery Function
23) What other names may be given to an operations manager? 23)
A) Administrative manager B) Store manager
C) Fleet manager D) All of the above
24) When was IKEA founded? 24)
A) 1950s B) 1970s C) 1960s D) 1940s
25) Pret A Manger outlets receive deliveries of fresh sandwiches from a number of regional centres 25)
every day.
A) True B) False
26) Which of the following is true of effective operations? 26)
A) It can reduce the amount of investment necessary to produce goods and service.
B) It can provide the basis for future innovation.
C) It can reduce costs of producing goods and services.
D) All of the above.
27) Which of the following is NOT a response from operations to the changing business 27)
environment?
A) Flexible working patterns B) Technologies replacing manual jobs
C) Lean process design D) Mass marketing
28) Which of the following is NOT true of the changing business environment in which operations 28)
management work?
A) Demand for better quality B) Less ethical sensitivity
C) More frequent product introduction D) More legal regulation
29) The transforming and transformed resources that form the input to operations are called: 29)
A) Transformation resources B) Tangible resources
C) Delivery resources D) Input resources
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, 30) Resources within an operation that are not immediately evident, such as relationships with 30)
suppliers, are called:
A) Transient resources B) Non-discreet resources
C) Intangible resources D) Ethereal resources
31) Service processes that have a high number of transactions, often involving limited 31)
customization, are called:
A) Mass services B) Service runners
C) Dual services D) Low-complexity services
32) An operation's ability to produce a wide range of products or services is called what? 32)
A) Commodity range B) Customization profile
C) Package D) Mix flexibility
33) All the activities involved in supplying a customer's order is called: 33)
A) Order fulfilment B) Delivery
C) Customer-focused process D) Customer-driven operations
34) The people and groups of people who have an interest in the operation and who may be 34)
influenced by, or influence, the operation's activities, are called:
A) Operation owners B) Pressure groups
C) Key accounts D) Stakeholders
35) The amount of value -added activity that takes place in the presence of the customer is called: 35)
A) Variation B) Visibility C) Variety D) Value-added
36) In an international aid charity, which function is likely to be responsible for developing new 36)
appeals campaigns?
A) Marketing B) Product/Service Development
C) Human Resources D) Operations
37) In a furniture manufacturer, which function is likely to be responsible for determining pricing 37)
policies?
A) Marketing and sales B) Product/Service Development
C) Finance D) Operations
38) In a fast food chain, which function is likely to be responsible for serving customers? 38)
A) Human resources B) Finance
C) Operations D) Marketing and sales
39) The decisions taken by an operations manager are the same for commercial and not-for-profit 39)
organisations.
A) True B) False
40) Which of the following is NOT a process input? 40)
A) Sales staff for a department store
B) Information for the police
C) Aircraft for an airline
D) Transported passengers for a train service
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