BM 350 | BM350 Marketing Online Exam 5 _ 2020 - 100% Score

BM 350 Marketing Online Exam 5 - 2020 - Ashworth College Marketing Online Exam 5_05 Part 1 of 2 ­ 47.5/ 50.0 Points Question 1 of 40 2.5/ 2.5 Points Brand is the extent to which a consumer repeatedly purchases a given brand. A. equity B. knowledge C. valuation D. loyalty Question 2 of 40 2.5/ 2.5 Points Which of the following is true of ethnographic research? A. It is conducted within traditional focus groups. B. It is less structured than focus group research. C. It provides researchers with secondary data. D. It is best suited for collecting quantitative information. Question 3 of 40 2.5/ 2.5 Points Which form of marketing research is a series of discussions held between a trained interviewer and individuals on a one­to­one basis? A. Structured interviews B. Online questionnaires C. Telephone surveys D. Ethnographic research Question 4 of 40 2.5/ 2.5 Points The brand manager of Wee Won, a brand of stylish infant and toddler clothes sold at upscale shops in urban and suburban settings, has experimented with increasing the price of several items in the Wee Won line. Sales of these items did not decrease with the new, higher prices. It is most accurate to say that Wee Won customers have exhibited: A. purchase loyalty. B. brand alliances. C. brand stretching. D. attitudinal loyalty. Question 5 of 40 2.5/ 2.5 Points Which of the following is good advice about creating research questionnaires for Mark Hammel, research specialist at New Wave Data, to follow? A. Be concise and clear in the wording of questions. B. The general context of the survey does not need to be explained. C. Ask difficult questions in the beginning to "weed out" uninterested respondents. D. Ask leading questions to encourage specific responses. Question 6 of 40 2.5/ 2.5 Points Which of the following was NOT among the top 10 in Business Week's Annual Rating of the Best Global Brands for 2009? A. Gap B. Coca­Cola C. Microsoft D. IBM Question 7 of 40 2.5/ 2.5 Points A(n) often contains modeling capability to create different marketing and - - -