BM 350 | BM350 Marketing Management Exam 4 & 5 _ 2020 - 98% Score

BM 350 Marketing Management, Exam 4&5 If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short-listed, she is in the level of the brand dynamics pyramid. Question 2 Branding is: Question 3 __________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. Question 4 One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are: Question 5 __________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Question 6 Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand: Question 7 The American Marketing Association defines a as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."