1
,Table of Contents
Conceptual Framework............................................................................................4
Target market........................................................................................................4
Concept.................................................................................................................7
Industrial Developments.......................................................................................8
Trends and Developments...................................................................................10
Strategic Plan.........................................................................................................12
Projected Impact.................................................................................................15
Conclusion.............................................................................................................18
Reference list.........................................................................................................19
2
, Introduction
Travelers today are looking for more than just a hotel, they want special
experiences that match their lifestyle and values. At hotel Zafiro del Sur we
understand this. That is why we offer a peaceful, nature-filled environment with
personalized service, wellness options, and unforgettable event experiences.
This assignment gives an overview of hotel Zafiro del Sur and how it plans to
stand out in the hospitality industry. You will learn about the hotel’s concept,
target market and location. In addition, we look at trends in the hospitality
industry and how Zafiro del Sur is adapting to meet these changes. Lastly, our
strategic plan outlines how the hotel will grow, improve guest satisfaction, and
stay competitive in the future.
3
,Table of Contents
Conceptual Framework............................................................................................4
Target market........................................................................................................4
Concept.................................................................................................................7
Industrial Developments.......................................................................................8
Trends and Developments...................................................................................10
Strategic Plan.........................................................................................................12
Projected Impact.................................................................................................15
Conclusion.............................................................................................................18
Reference list.........................................................................................................19
2
, Introduction
Travelers today are looking for more than just a hotel, they want special
experiences that match their lifestyle and values. At hotel Zafiro del Sur we
understand this. That is why we offer a peaceful, nature-filled environment with
personalized service, wellness options, and unforgettable event experiences.
This assignment gives an overview of hotel Zafiro del Sur and how it plans to
stand out in the hospitality industry. You will learn about the hotel’s concept,
target market and location. In addition, we look at trends in the hospitality
industry and how Zafiro del Sur is adapting to meet these changes. Lastly, our
strategic plan outlines how the hotel will grow, improve guest satisfaction, and
stay competitive in the future.
3
