Sports Marketing Final Exam
Questions and Answers | Latest
Version | 2025/2026 | Correct & Verified
What is a sports product?
✔✔A game, event, service, or experience offered to consumers
Why is emotional connection important in sports marketing?
✔✔Fans often make decisions based on passion rather than logic
What is a target audience in sports marketing?
✔✔The specific group of consumers most likely to engage
Why is fan engagement a key marketing goal?
✔✔Engaged fans attend, watch, and purchase more
What does market segmentation involve?
✔✔Dividing consumers into groups with similar characteristics
Why is demographic data useful in sports marketing?
✔✔It helps tailor marketing strategies
What is psychographic segmentation?
1
,✔✔Grouping consumers by lifestyle, values, and interests
Why is pricing strategy important in sports?
✔✔It affects demand, revenue, and fan access
What is dynamic pricing?
✔✔Adjusting prices based on demand and timing
Why are ticket sales considered core revenue?
✔✔They directly fund operations and events
What is secondary ticket market?
✔✔Resale of tickets by third parties
Why do teams use promotional giveaways?
✔✔To increase attendance and brand awareness
What is sponsorship in sports marketing?
✔✔A business partnership providing financial or material support
Why do companies sponsor sports teams or events?
✔✔To gain exposure and brand association
2
, What is sponsorship activation?
✔✔Using marketing efforts to maximise sponsor value
Why is naming rights sponsorship valuable?
✔✔It provides long-term brand visibility
What is endorsement marketing?
✔✔Using athletes or celebrities to promote products
Why is athlete credibility important in endorsements?
✔✔Trust increases consumer influence
What is sports merchandising?
✔✔Selling branded apparel and products
Why is logo design important in sports marketing?
✔✔It represents identity and recognition
What is brand equity in sports?
✔✔The value of a brand based on consumer perception
3
Questions and Answers | Latest
Version | 2025/2026 | Correct & Verified
What is a sports product?
✔✔A game, event, service, or experience offered to consumers
Why is emotional connection important in sports marketing?
✔✔Fans often make decisions based on passion rather than logic
What is a target audience in sports marketing?
✔✔The specific group of consumers most likely to engage
Why is fan engagement a key marketing goal?
✔✔Engaged fans attend, watch, and purchase more
What does market segmentation involve?
✔✔Dividing consumers into groups with similar characteristics
Why is demographic data useful in sports marketing?
✔✔It helps tailor marketing strategies
What is psychographic segmentation?
1
,✔✔Grouping consumers by lifestyle, values, and interests
Why is pricing strategy important in sports?
✔✔It affects demand, revenue, and fan access
What is dynamic pricing?
✔✔Adjusting prices based on demand and timing
Why are ticket sales considered core revenue?
✔✔They directly fund operations and events
What is secondary ticket market?
✔✔Resale of tickets by third parties
Why do teams use promotional giveaways?
✔✔To increase attendance and brand awareness
What is sponsorship in sports marketing?
✔✔A business partnership providing financial or material support
Why do companies sponsor sports teams or events?
✔✔To gain exposure and brand association
2
, What is sponsorship activation?
✔✔Using marketing efforts to maximise sponsor value
Why is naming rights sponsorship valuable?
✔✔It provides long-term brand visibility
What is endorsement marketing?
✔✔Using athletes or celebrities to promote products
Why is athlete credibility important in endorsements?
✔✔Trust increases consumer influence
What is sports merchandising?
✔✔Selling branded apparel and products
Why is logo design important in sports marketing?
✔✔It represents identity and recognition
What is brand equity in sports?
✔✔The value of a brand based on consumer perception
3
