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11 artículos
Unit 11: Relationship Marketing
Unit 11 in full completed to a distinction, meets all the word counts and has all the evidence attached.
- Lote
- • 10 artículos •
- Task 5 (P5) • Ensayo
- Task 4C (D2) • Ensayo
- Task 4B (M3) • Ensayo
- Task 4A (P4) • Ensayo
- Task 3B (M2) • Ensayo
- Y mas...
Unit 11 in full completed to a distinction, meets all the word counts and has all the evidence attached.
Task 1 (P1)
You are tasked with producing either an A3 or an A4
factsheet, which incorporates the following information (P1): (Please
include some images and reference any quotes.)
• A definition of the history/development of Relationship Marketing. To
do this you should include the following:
• Describe what Relationship Marketing is.
• Why it is important to build long-term relationships of mutual
advantage with customers.
• Why the functions of customer service and quality in relationship
marketi...
- Book & Paket-Deal
- Ensayo
- • 2 páginas •
You are tasked with producing either an A3 or an A4
factsheet, which incorporates the following information (P1): (Please
include some images and reference any quotes.)
• A definition of the history/development of Relationship Marketing. To
do this you should include the following:
• Describe what Relationship Marketing is.
• Why it is important to build long-term relationships of mutual
advantage with customers.
• Why the functions of customer service and quality in relationship
marketi...
Task 2A (P2)
You are required to produce a leaflet, which explains the steps
that Richer Sounds took to develop Relationship Marketing, and the reasons
why they chose to develop it. (You can use examples from the owner’s book
to explain your reasoning.) Please include images. (P2)

Evidence required: Individual leaflet
- Book & Paket-Deal
- Ensayo
- • 2 páginas •
You are required to produce a leaflet, which explains the steps
that Richer Sounds took to develop Relationship Marketing, and the reasons
why they chose to develop it. (You can use examples from the owner’s book
to explain your reasoning.) Please include images. (P2)

Evidence required: Individual leaflet
Task 2B (M1)
Next you need to produce an Employee Guide of 400-600
words, which develops your work from Task 2a.
Using the Richer Sounds website 
for and analyse how their advertisements/website help to promote an
ongoing relationship with the customer, and how they can be used to
support the company’s aims and objectives. Please include images.
(M1)

Evidence required: An Employee Guide (400-600 words)
- Book & Paket-Deal
- Ensayo
- • 1 páginas •
Next you need to produce an Employee Guide of 400-600
words, which develops your work from Task 2a.
Using the Richer Sounds website 
for and analyse how their advertisements/website help to promote an
ongoing relationship with the customer, and how they can be used to
support the company’s aims and objectives. Please include images.
(M1)

Evidence required: An Employee Guide (400-600 words)
Task 2C (D1)
Finally, you will need to produce a report of 400-600 words.
In this section, you will evaluate the contribution of Relationship Marketing
activities to the effectiveness of the marketing function within your selected
business. One aspect to consider is customer feedback. (D1)

Evidence required: An Individual Report (400-600 words)
- Book & Paket-Deal
- Ensayo
- • 1 páginas •
Finally, you will need to produce a report of 400-600 words.
In this section, you will evaluate the contribution of Relationship Marketing
activities to the effectiveness of the marketing function within your selected
business. One aspect to consider is customer feedback. (D1)

Evidence required: An Individual Report (400-600 words)
Task 3B (M2)
You will then need to produce an A4 factsheet that analyses the
effectiveness of current methods used to recruit and retain customers
within the Richer Sounds company. Please include some images. (M2)

Evidence required: An individual A4 factsheet
- Book & Paket-Deal
- Ensayo
- • 1 páginas •
You will then need to produce an A4 factsheet that analyses the
effectiveness of current methods used to recruit and retain customers
within the Richer Sounds company. Please include some images. (M2)

Evidence required: An individual A4 factsheet
Task 4A (P4)
Use different techniques to identify perceived quality gaps for a selected
service/product

Checklist of evidence required: Individual leaflet
- Book & Paket-Deal
- Ensayo
- • 1 páginas •
Use different techniques to identify perceived quality gaps for a selected
service/product

Checklist of evidence required: Individual leaflet
Task 4B (M3)
You are required to write an Information Guide of 400-600 words, which
uses your analysis from Task 4a, to develop and explain at least 3 various options
that the college might use to close any perceived gap in their services.
Where appropriate please include images. (M3)

Evidence required: An Information Guide (400-600 words)
- Book & Paket-Deal
- Ensayo
- • 3 páginas •
You are required to write an Information Guide of 400-600 words, which
uses your analysis from Task 4a, to develop and explain at least 3 various options
that the college might use to close any perceived gap in their services.
Where appropriate please include images. (M3)

Evidence required: An Information Guide (400-600 words)
Task 4C (D2)
You are required to write a Report of 400 – 600 words, which makes
justified recommendations which your selected organisation, (that you used in Task
4a and Task 4b), could use to improve their relationship with a group of customers
(students). To achieve this, you should demonstrate the ability to look at the situation
from different points of view. Where appropriate please include images (D2)

Evidence required: A individual Report (400-600 words)
- Book & Paket-Deal
- Ensayo
- • 1 páginas •
You are required to write a Report of 400 – 600 words, which makes
justified recommendations which your selected organisation, (that you used in Task
4a and Task 4b), could use to improve their relationship with a group of customers
(students). To achieve this, you should demonstrate the ability to look at the situation
from different points of view. Where appropriate please include images (D2)

Evidence required: A individual Report (400-600 words)
Task 5 (P5)
You are required to research South Essex College’s website,

and prepare a 5-7 minute PowerPoint Presentation explaining its
effectiveness with regards to customer relationship management
systems. (P5)
To do this you should look at:
• The information that it provides.
• How it communicates with those who are interested in applying
for courses.
• Any other relevant information.

Evidence required: A PowerPoint presentation
- Book & Paket-Deal
- Ensayo
- • 6 páginas •
You are required to research South Essex College’s website,

and prepare a 5-7 minute PowerPoint Presentation explaining its
effectiveness with regards to customer relationship management
systems. (P5)
To do this you should look at:
• The information that it provides.
• How it communicates with those who are interested in applying
for courses.
• Any other relevant information.

Evidence required: A PowerPoint presentation