Sumer Guías de estudio, Notas de estudios & Resúmenes

This document contains a summary of the Marketing and Consumer well-being course. It s summarizes all the needed articles and all the lectures. I have attended all of the lectures and summarized the articles by myself!

ALL the articles for the course Consumer Marketing are summarized in one document, ready for you to rock your exam! :)

Summary of all readings of the course MCB30806 Sensory Perception and Consumer Preference

Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins

A summary of all lectures including the lecture slides and lecturers' additions of the course Sensory Perception and Consumer Preference

This is a practice exam I made myself for Economic and Consumer Psychology. It contains a total of 40 multiple choice questions and 20 open questions based on the literature, lecture, and scientific articles. I made them as realistic as possible and the answers can be found at the bottom of the document. They are a good way to test your knowledge and preparation for the test.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

This summary contains the material of the knowledge clips in detail, a summary of the articles as well as what was discussed during the tutorial classes with examples.

This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!