18th Edition Cateora Guías de estudio, Notas de estudios & Resúmenes

Test Bank for International Marketing 18e 18th Edition by Philip Cateora, John Graham ISBN-13: 2357 Full chapters test bank Part One An Overview1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part Two The Cultural Environment of Global Market 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. The Political Environment: A Critical Concern...