MNM2611 Promotion Management

Tshidullo African Day Spa is a mobile spa service operating in Johannesburg. The spa is currently facing the challenge of not getting regular bookings, despite their efforts of using media to communicate and advertise to customers. In this assignment, we will discuss various aspects related to Tshidullo African Day Spa's marketing communication strategy. Firstly, we will discuss the marketing communication tools that can be utilized to enhance communication and increase bookings. Secondly, we wi...

Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!

Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!

As sales personal, your number one focus is to uncover the needs of customers and once you’ve established those, offer a product or service which will satisfy those needs as best as possible. The most effective way to achieve this is through the personal selling process of which I’ll be explaining step by step in detail below. PR has effectively become one of the most important ways to build brand reputation and gain results. To achieve goals as efficiently as possible, a detailed PR proces...

Latest exam pack summarized notes for exam preparation. Whatsapp 067 171 1739 for assistance. All the best on your exams!!

Summarised notes for better understanding and exam preparation

MNM2611 Complete Summary for Promotion management

Full summary as based on page reference guide. Skim over chapter 6 E-communications (I passed with distinction)

Summary of all chapters required