MNM1601 Principles of Marketing Management

These are Detailed Summaries, exam questions and solutions as well as those that were found in assignments, study guides and practice questions. When you work through these together with explanations in your study guide, you will gain an excellent understanding of concepts, theories, methods and strategies which will allow you to answer exam questions. You will pass this module with a Distinction!!!

It demonstrate detailed knowledge of the core marketing management principles including the market environment, market research, consumer behaviour, segmentation, targeting and positioning as well as the market mix. Also identifies,analyse and solves problems in practical marketing scenarios by evaluating, selecting and appropriate information, procedures and methods.

A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.

MNM1601 Principles of Marketing Management Summary Study Notes