Strategic Brand Communiaction

Strategic Brand communication Última actualización de este documento:   hace

In this document you will find the following: what is a brand, three guiding principles of USP, perspectives of a brand, elements of a brand, brand equity, business assets, the explosion of branding, guidelines for good management, conceptual pillars, mechanistic view of communication, corporate communication, business strategy, functional strategy, healthy brand, mission marketing, corporate identity, different types of networks and levels of organizations.