Prestige College

CHAPTER 1: A BALANCED PERSPECTIVE ON BRANDS................................................ 8 1 BRAND DEFINITION ........................................................................................................ 8 1.1 BRAND ELEMENTS .................................................................................................... 8 1.2 CHOOSING BRAND ELEMENTS (IDENTIFY THESE BRANDS) ........................ 8 1.3 THEMES IN BRAND ELEMENTS ................................................

MARKETING RESEARCH SERVES TWO IMPORTANT PURPOSES: Provides the organisation with information about customer demand for products and services Gives customers the opportunity to express their views and needs and thus influence decision making to ensure they get the products and services that they want.

The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offers that have value for customers, clients, partners and society at large

Consumer Behaviour- Customer Motivation

Consumer Behaviour- Customer Attitudes Text book- Introduction to consumer behavior 3rd Edition Sanjana Parumasur & Mornay Roberts-Lombard ISBN 978 1 48510 255 7

Consumer Behaviour- Personal Characteristics

Consumer Behviour- Customer Perceptions and Learning

Consumer Behaviour- Introduction to consumer behaviour.

Bank reconciliation explanation

Asset Disposal - Monday Traders