MARKETING 319

Midterm week 4 marketing 319 test 2 complete exam docs 2020 1. (TCO 1) The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions is referred to as _____. (Points : 3) marketing enquiry strategic intelligence data mining marketing tactics marketing research Question 2. 2. (TCO 1) The act of consciously choosing from alternatives is called (Points : 3) a ...