Universiteit van Amsterdam (UVA) • Business Administration - Consumer Marketing

Summary Branding (2022), including required literature, lectures and knowledge clips, week 1-6.

Theories of Marketing Business Admin - Consumer Marketing Notes + All Articles

Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"

Summary of all material for Theories of Marketing (2021-2022): all knowledge clips, lecture notes + articles.

A summary of the materials discussed in the lectures of Consumer Research in Marketing (Master Business Administration). All 6 weeks of materials are covered. On the first pages you will find an overview of the materials that were selected for this course in my year and some info on the exam.

Summary of Ethics and the Future of Business (sept 2021). The structure follows the four lectures, completed with the reflective questions and important parts of the required articles.

All of the knowledge clips including important slides.

This is an extensive summary of all the clips for Consumer Behaviour by Joris and Sadaf as posted on Canvas week 1- week 6